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Wearing Your Values, Eco-Fashions are on Today’s Runways by Joel Gershon of emagazine.com highlights FutureFashion an event sponsored by New York-based Earth Pledge during New York’s famed Fashion Week last February. In attendance were some of the fashion industries hottest names; Diane von Furstenberg, Halston and Oscar de la Renta all featured outfits made from eco-friendly fabrics and materials in a marriage of upscale elegance and sustainability.
Gershon had this to say about the industry. “Launched to provide an alternative to chemically treated clothing, the eco-fashion business has been slow to catch on, and was for years linked to potato sacks and oddly styled t-shirts. These days, fine natural fabrics made from organic cotton, wool and linen, tencel (made from wood pulp), hemp, bamboo, Ingeo (made from corn) and silk are used to create sharp, stylish outfits. After much experimentation with these materials over the past 15 years, even such household names as Patagonia, Nike and Timberland have embraced the concept.”
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Arabian Travel Market (ATM) 2006 to be held from May 2 to 5 is set to grow by 30 per cent and will be another sell out following the two year trend registering double-digit growth, according to Reed Travel Exhibitions, the organiser of Arabian Travel Market, the region’s premier travel and tourism trade event.
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