Eco fashion has once and for all arrived…on the Mayor of LA’s front lawn. This March 13th, Earth Pledge, a non-profit accelerating industry’s adoption of sustainable practices, will present FutureFashion LA. This evening of eco-conscious couture will be co-hosted by Kramer and Mandelbaum of Designers and Agents, Steven Kolb of CFDA, and Mayor Villaraigosa himself. Fifteen fashion designers will grace the Getty House lawn with one-of-a-kind creations that showcase the beauty and innovation of sustainable textiles. The designers invited to participate in this prestigious event include longtime eco fashion queen, Deborah Lindquist and “organic pioneers” Stewart+Brown, along with Bahar Shahpar, The Stronghold, Skin, Suss, Trovata, Organic, Magda Berliner, Imitation by Imitation of Christ, and a host of others.

FutureFashion and EarthPledge have (literally) been setting the stage for eco fashion since 2005. The New York edition last month was a massive success and featured sustainable pieces by pillars of the fashion world, such as Marc Jacobs, Stella McCartney, Jil Sander, Ralph Lauren, Calvin Klein, Donna Karan, and Versace. Their designs were displayed for public viewing in the windows of Barney’s flagship store on Madison Avenue throughout the month of February. Loomstate head designer Rogan Gregory commented on the show, “People understand that this is the way of the future. And why not? That’s my point: Why wouldn’t you do this?”

Well Rogan, I certainly don’t know why any designer in this day and age would not be on the fast boat to sustainable manufacturing, but I suppose that’s why the event must still be called FutureFashion. This dedicated reporter will certainly be doing my best to gain a press pass to this event. Stay tuned…