“Give someone a fish, and they eat for a day. Teach someone to fish and they eat for a lifetime.”

Ali Hewson, Bono, and Rogan Gregory continue to spread the message of Trade Not Aid for African countries with the Edun label. Edun is devoted to bringing financial sustainability to countries like Uganda, Tunisia, Mauritius, and Lesotho through farming and producing as much of their label in Africa as possible, from “grower to sewer.”

Launched in 2005, the line continues each year to increase its organic cotton content, creating safer farming and factory conditions for the people in Edun’s supply chain. Their styles are posh and whimsical, using imagery from nature in almost every garment. By putting the Trade Not Aid philosophy and cutting edge design to work, Edun gives struggling people a path to sustainability. Ashe.

Check out this segment on Edun from The Green on Sundance Channel…