Loomstate (the Great) has turned out a new addition for summer: organic cotton boardshorts. These boardshorts are bright, fun and functional…and a far cry from the organic jeans for which they’re famous. Scott Hahn, the brain behind the brand, did grow up surfing on Fire Island, so perhaps board shorts by Loomstate are simply a natural progression. If you’re in the Hamptons for Summer 2008, these boardshorts are the au courant choice of the season.

Now, if I was dressing my man in spendy sustainable swimwear, I think I’d choose a different look than the clunky Vans that are weighing this Loomstate model down. He is deeply in need of some eco flip flops like the recycled car tire sandals from Splaff or the hemp and bamboo flip flops in Simple’s Green Toe collection. These sustainable summer footwear choices will keep any man cooler-in more ways than one.