I made the trek from Connecticut to the Lower East Side again on Wednesday night… Seems like it’s where all the cool green stuff is happening. Boho magazine’s been on newsstands for a few weeks now, but this was their official release party, held at Kaight, a trendy low-profile eco-boutique which you’d hardly know is there walking down the street since there’s no sign out front. But evidently, fans of sustainable design have no problem finding it.

Boho is published by Gina La Morte (top photo), a celebrity stylist based in New Jersey, who acted on an idea whose time has come, a fashion magazine aimed at the green conscious bohemian, in essence, probably every smart teenage girl out there. It’s a class act, and it’s been catching on. Their initial print run of 48.000 doubled after they got international distribution orders, and secured shelving space from Whole Foods, this after the chain yanked 90% of all the magazine titles they once carried! Somebody out there is clamoring for Boho.

I can’t wait to see what they come up with for issue 2, and 3 and 4… the potential is sky high… but the risk is gone… already some of the best fashion photographers in the business, who all want to do green work, are asking how they can help. Maybe the meteoric rise of Boho will finally wake up the larger magazine publishers that now is the time to stop trashing old growth forests and hyping dangerous chemicals for beauty’s sake! Beauty is to be in tune with the elements. Boho is beautiful to me…

For the party Gina enlisted the assistance of the busiest green fashion mover, Mikey Koffman (center), who puts on the green shows for Mercedes Fashion Week in LA and Vegas. Mikey hosted a two day Green Gallery in the Agent Red International Showroom culminating with the Boho launch at Kaight. Members of the PR team from the newly formed Be Ecochic, the high powered sustainable fashion group partnered with Sierra Club, were on hand. Green fashion suddenly means big business!

Where do we go from here, I really don’t know. There’s certainly a green clique now in Manhattan, talented individuals who only wants to do green work. Boho took the lead in the print world by designing a magazine that seems to have struck a responsive chord with mass appeal. Like any cool trend of the moment in New York, everybody’s going to want to get involved, and that can only be good for our industry, sparking copy cats and other upstarts.

Hat’s off to Boho for a road less traveled suddenly getting very crowded. For more images of the party spilling into the street, go here.