eco fashion news and reviews brought to you by Greenloop

About In The Loop

In The Loop is the web’s most dynamic source for eco fashion news and reviews, brought to you by Greenloop. We keep you up-to-date on who’s who in sustainable style as well as the latest and greatest materials in the eco fashion industry. We report on ethical fashion trends, give style tips, and interview the hottest eco designers. From Paris to Portland, from indie to industry standard, we keep you In The Loop.

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Contributors

Aysia Wright

By the time she was a teenager, Aysia Wright was already an environmental crusader. During high school, she initiated a community-wide recycling program and worked part-time at one of the original mainstream eco-centric retailers, The Body Shop. Throughout college, Aysia remained committed to her ideals, earning a BA in Environmental Science at San Diego State followed by an environmental law and policy-focused degree at the University of Virginia. Afterward, Aysia changed directions a bit. She got married and worked as an estate attorney, but soon wondered where her ‘green’ self had gone. So in 2004, Aysia opened Greenloop, one of the nation’s first fashion retailers to balance ethical considerations with serious style. Much to Aysia’s delight, Greenloop’s success has been proof positive that style and sustainable living are not mutually exclusive.

“I really think fashion is influential and, as such, it’s a powerful vehicle for education and change. It’s an easy way to spread a message without getting people on the defensive. Overall, it’s not about being perfectly green or perfectly fashionable-I am certainly neither…It’s just about taking steps in the right direction to live a more sustainable life.”

aysia@thegreenloop.com

Jenn Breckenridge

Jenn Breckenridge is a web marketing consultant for Greenloop, as well as a major editorial contributor to In The Loop. Jenn is also the Managing Editor for the new online magazine at eConsciousMarket.com. In her “spare time,” she is the Founding Co-Director for Burn Clean Project, a social profit organization spearheading renewable energy solutions for Black Rock City, Nevada.

In Winter 2007, Jenn helped bring sustainability to holiday shopping as the Director of Operations for Eco Gift Expo in Los Angeles. She was the Partner Relations Manager of eco-commerce start-up, EVO.com. Previous to being on the EVO team, Jenn was the Campaign Director for Trans Fat Free NYC. The TFFNYC campaign and political rally received international media attention and was key in the landmark decision to make New York the first city in the US to legally ban trans fats in restaurants. She has written extensively for environmentally-oriented sites, such as Low Impact Living and 11thHourAction.com. Jenn is an alumnus of the Institute for Integrative Nutrition in New York City.

Jenn@TheGreenloop.com

Victoria Everman

Freelance writer, life-long model, on-camera personality, public speaker, and official U.S. spokesperson for Twice Shy Clothing - Victoria Everman is a classic Renaissance woman and mistress-of-all-trades. Perpetually looking for fresh ways to share her unquenchable green knowledge, Victoria blogs about everything eco on her own website, as well as for All Green Magazine and select others. Additionally, she is the editor/head writer of Crafting a Green World (part of the Green Options blog network) and a writer/web editor for Building Green TV. Her diverse articles have been published in a variety of reputable magazines, such as: Yoga Journal, CRAFT, Venus, ReadyMade, Yogi Times and Office Solutions. Most recently, Victoria became a founding adviser of the GreenMUA- connecting pro-makeup artists and stylists with green cosmetic companies.

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Greenloop represents the fusion of aesthetics and ethics, of style and sustainability, by providing the opportunity to look good AND do good without sacrificing your sense of style.

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