The term “It Girl” was first coined by Elinor Glyn in 1927 to characterize up-and-coming starlet Clara Bow. Glyn, a well known novelist and screenwriter of the times, boldly described her new turn of phrase, ‘”IT’ is that quality possessed by some which draws all others with its magnetic force. With “IT” you win all men if you are a woman, all women if you are a man. “IT” can be a quality of the mind as well as a physical attraction.”

An “IT Girl” for the Green Movement is currently being sought out through the Project Green Search contest. Masterminded by Greenloop’s Aysia Wright and fashion maven Remy Chevalier, the contest is searching for more than a green model, they’re looking for “an all around green model citizen.” a quest for more than just a model, they are hoping for more of a model citizen. They’re looking for “the woman who wants to take a stand, get noticed, and align her career endeavors with her personal beliefs, to be an advocate for the environment, animal welfare, fair trade, and human rights.”

The judges are a who’s who of eco fashion and beauty superstars, including Alter Eco host Darren Moore, model-activist Summer Rayne Oakes, Eco Chick blogger and published author Starre Vartan, model and organic cosmetic line creator Josie Maran, talent manager and eco fashion design queen Deborah Lindquist, amongst others.

Aysia recently pondered what role models can play in the preservation of the environment.” Fashion is a very visible, tangible expression of where a society is at any given time…Models create an image that men and women aspire to emulate. Combined, fashion and the models who portray them, present a powerful vehicle for changing, using these mediums of expression to start a conversation about environmental and social responsibility, serving as a catalyst for change both within an industry that has long been callous to both human and planetary suffering. On an individual scale, each of us can use fashion as a mode of self expression, both aesthetically and ethically, choosing to support companies that are responsible and ethical in their practices, and spreading awareness through talking, one person to the next, about the stories behind the pieces we wear.”

If it sounds like this job’s for you, register immediately-the submission period ends October 11th. Good luck ladies!