If you are not yet familiar with California Rising, you haven’t been paying attention (or reading In The Loop as often as you should.  First, here’s the  goods: pre- order from the new collection of truly fantastic mens’ t-shirts and get 20% off.  These will be limited in their availability, and they are pretty darn special, so if you want one for yourself, order now to stake your claim.  Want to be sure you always get the heads up on sweet deals like this?  Subscribe to this blog using an RSS  feed, follow us on Facebook, Twitter, or My Space.  The email newsletter is a great option too.  Now, read on to learn the story of California Rising.   I know you’ll love them.

California Rising is the conscious conception of husband/wife team Joshua Lloyd Fischer and Jules Blaine Davis, who run their business fueled by an intrinsic passion to  give back & pay it forward.  Being a survivor of childhood Leukemia, Joshua sees the world in a very different light.  Waking up in deep gratitude for another day is how he lives every aspect of his life.  Coming from an apparel background, he helped his Mom in her lingerie manufacturing company, Dream Girl.  He then moved on to work for Mossimo, Guess, Quicksilver & Red Engine Jeans, where he was the vice president of finance and operations.   His dream to have his own business began in May 2006 with California Rising.  Jules is an artist in every sense of the word.  As an abstract painter, poet, performer, designer…she understands the journey of process & what it takes to create something from nothing.  Jules is inspired by creating change.  She is also fueled by an intense pallet of emotion, seeking to understand relationships, nurture the planet, spread the word about loving your body & observing how we are all living our day to day lives.  As a designer, Jules integrates this passion & connects her inspiration with the best organic fabrics, an amazing fit, & a feeling like no other.

In their continual search for sustainable fabrics that are both comfortable and functional, they have incorporated comfortable breathable hemp, soft organic cotton jerseys, canvas and locally grown, milled and knitted organic cotton slub, a truly cozy and wearable signature fabric, all dyed with low impact dyes.  California Rising also gives back through their membership to 1% For the Planet and their support of Dream Street.