Last Friday the Greenloop, Lü magazine and a host of other great sponsors and media partners quietly kicked off Project Green Search, our first national green model search with finals held on the runway during Portland Fashion Week October 11th.

The green bloggosphere is starting to pick up on it, so hopefully our contest will come to the attention of models everywhere who aspire to shift their career in the same direction they have taken their personal lives.

We’ve been written up on Eco-Chick, the Daily Green, Mother Nature Network, Elephant Journal, Ecorazzi, Kaight, Greenopia, GreenGirlsGlobal, LiveEarth, Sustainablog, Inhabitat, Magnifeco, Christy Coleman and Treehugger. Friends of Lü and the Greenloop are telling all their friends on facebook, Model Mayhem, MySpace and other networks.  

We have on board with us some terrific people. Photographer Courtney Dailey, who helped launch CocoEco magazine with publisher Anna Griffin and Emma Pezzack of Future Natural, is building an all green photography studio in downtown LA’s fashion district. She will be on hand with her green make-up and styling team to photograph all the contestants.

Co-host Marissa Feinberg of Green Leaders Global and designer Linda Loudermilk, who was honored that evening, hug on the red carpet.

On June 12th in New York, Fashion Delivers hosted its second annual Pay It Fashion Forward event at the club M2, a space once called Crobar and Mansion, in the news this week after Beyonce decided to cancel an appearance there at the last minute, costing owner Joey Morrissey $100.000. 

Over 600 guests attended, some in the VIP balcony treated to tasty octopus confections by ilili, while the rest munched on organic potato chips in the gallery below.

In the world of mainstream environmentalism, 2007 was “The Year of the Lightbulb.” In 2009, we may be evolving from this sort of consumer-style activism with “The Year of the Light Switch.” On March 28th, people from all over the world will be uniting together in a simple action that doesn’t cost money or energy, and actually saves us plenty of both- turning out the lights for a single hour.

World Wildlife Fund has painstakingly organized citizens, businesses, and communities around the world to turn off their lights at 8:30pm local time for Earth Hour. Earth Hour began two years ago in Australia, when 2.2 million homes and businesses switched off their lights for one hour. Last year, along with 50 million individuals, major landmarks all over the planet helped to make this statement of conservation, including the Golden Gate Bridge, the Roman Colosseum, Sydney Opera House, and one of the longest running digital billboards in Times Square.

For 2009, Earth Hour is being taken to the next level, with the goal of 1 billion people switching off their lights as part of a global vote for government action on climate change.

I guess that’s why they say: ”I love you to death.” I just got through writing about how I love magazines, and how the new sustainable trends in fashion are changing the way we are going to reinvent our media… but this afternoon, on the newsstand, appears this aberration. At a time when launching new magazines seem like corporate suicide, Conde Nast UK sends out this absurd love note to the world and falls flat on its face.

I couldn’t have imagined a worse way to miss the mark, to be so far out it demonstrates that the fashion strata hasn’t learned a single thing from the green fashion revolution that’s taking over the hearts and minds of young girls and women all over the world, who have come to realize their close knit relationship to everything they love, buy and wear… the world they live in. Women who have learned to care.

Winter Fashion on the National Mall from Conscious Living TV

Whether from the National Mall, CNN, or YouTube, last week we all witnessed the most groundbreaking inauguration or our lifetimes. Greenloop would like of course to mark this profound event by discussing what our friends wore. Yes, I actually said that.

Co-hosts of Conscious Living TV, Bianca and Michael Alexander, are not only some of most compelling producers in the green biz, they are also-most definitely, hands down, don’t fight me on this one-the most fashionable. If you have any doubt in your mind as to my bold proclamation, check out Bianca in her green (literally and figuratively) inaugural ball gown by Layla Hafzi. Also, do not sleep on the ensemble she rocks with the mid-calf cashmere sweater and dress set by hessnatur with the perfectly matching headscarf, extra wide belt, and suede boots? Or the bright red vintage 60′s Parisian swingcoat? Diva!

One of the greatest positive impacts we can make on the planet is through how we build our buildings. Global Green USA is dedicated to just that by educating homeowners, developers, and government on how to build structures that are energy efficient, conserve water resources, and limit toxic building materials. Last Tuesday in San Francisco, the posh 4th Annual Gorgeous & Green gala raised over $250,000 for the organization. In more ways than one, that makes for some for serious green.