It’s about time.  I can’t tell you the number of suggestions, comments, inquiries, and occasionally ravings we hear about why there is not sustainable fashion for the full figured woman.   It seems that until recently, most eco designers have focused on the contemporary fit market, with typical size runs ranging from 0-12, with the occasional 14 or 16 in there.  Now, even if 14 or 16 sounds like it might accommodate curves, they tend to run on the small size, sending many a beautiful woman away empty handed and feeling poorly about herself.  But good news, some eco designers are embracing  full figures, as fashion writer Amy Dufault reports on Green +Chic. (Image from Green+Chic – features the Diane Kennedy ‘Serene’ Pant)

Well, there’s finally another way. Reusable dry cleaning bags from  Jendarling (pronounced jen-dahling) and Green Garmento are starting to pop up both in the news and on the street. Jendarling makes uber fabulous organic cotton twill and hemp luxury garment bags for fashionistas or environmentalists who wouldn’t be caught dead carrying big plastic bags around in public. The Jendarling Lux Line goes for over $100, the Lux Lite is closer to $35.

On the opposite end of the financial Richter scale is Green Garmento for just $9.95. It’s a recyclable laundry bag that serves as garment bag, duffel bag, and dry cleaning bag all-in-one. According to Jenny Nigrosh from Green Garmento, the entertainment industry in Hollywood alone could save 100,000 pounds of plastic a year by scrapping single use plastic dry cleaning bags. Check it out…

The “Household Textile Environmental Impact Calculator” asks the user to answer a series or questions, using drop-down menus, to gather data on the purchase, disposal and care habits of the user. The user is asked to choose from a list of common clothing and household textile items, inputting how many of each item they buy and how they are disposed of in a twelve month period.  Finally, the users are asked how these items are washed, dried and ironed in a typical week. Push the magic button and Badda Bing, your score, or EDU’s (Environmental Damage Units)-a complex, mathematical environmental measure based on water and energy use, the use of non-renewable resources and the resulting pollution-is calculated. The overall EDU’s for each item of clothing depends on each individual consumer’s buying preferences, how they care for their garments and ultimately how they dispose of them.

The EDU scores range from the aptly named “Fashionably Obese, for those scoring 1500 EDU’s annually, to the less aptly named “Fashionably Unfashionable” (rest assured, its is in fact quite fashionable to have a minimal environmental impact), for those scoring 200 EDU’s or less. While educational, and sort of fun, the calculator is a little under inclusive, focusing on conventional textiles and their care and disposal without including more sustainable textile options.

For example, it compares cotton, wool, linen and silk items to polyester, nylon, and acrylic.  While linen, wool, silk and certain viscose fibers are often environmentally superior to synthetics, the calculator does offer organic cotton as opposed to conventional cotton, or organic wool as oppsed to conventional wool, as options, nor does it list other sustainable textiles such as hemp, soy, recycled fibers and the like.  Including these latter options would strengthen the tool’s advocacy appeal and educational value by allowing consumers to see how much impact they can have by making a few simple changes in their clothing purchases.

Despite the lack of sustainable fiber options (yes, there are a few in there, linen for one), the tool is a useful demonstration in how each of our choices can have a positive impact.  “You may be surprised at how much impact your personal or family clothing preferences have on the environment,” said Phil Patterson, managing director of Colour Connections. “Doing one fewer tumble drying cycle per week saves 170 EDU’s, which is enough to make the fabric for 50 pairs of underpants.”  That’s a lot of skivvies!

Source: Ecotextile News

Maggie’s Organics has been the standard for ethically made socks since 1992. You can find athletic, crew, dress, and wool styles in sizes for men, women, kids, and even babies. If you’re looking for the perfect socks for a meditation retreat or the next Phish concert in your town, Maggie’s also has some tie-dye and “mantra” sock options. Groovy. For the more traditional style mavens, you can get a pack of three pairs of organic cotton crew socks for $19. That’s a deal. Even more of a deal, bordering on a steal, are Ecolution’s India Organic socks being sold for $4 a pair. You can find great quality 3-packs of socks online from Organic Threads for only $16.  Rawganique out of Canada has a wide variety of colorful hemp and flax socks and stockings starting at $10 a pair. With all these choices, you should have no trouble at all finding organic socks that rock.

Vintage Value

There is absolutely nothing like finding a Marc Jacobs riding jacket for $40 or a Diane Von Furstenburg wrapdress circa 1977 for $100 that no one at your local consignment store seems to realize is worth a mint on eBay. The experience is truly exhilarating. What fashionista on a budget would not thrill at having the greatest names in fashion hanging in his or her closet?

Designer labels aside, there are tons of treasures waiting for you at your neighborhood thrift store, consignment shop, or Buffalo Exchange. Buying used clothing is the top way to put the eco into fashion and the bargain into shopping. Not only do vintage pieces push the style envelope, it’s also worth noting that if a piece has lasted thirty plus years without falling apart, it probably has a much longer lifespan than something from H&M. Ask around town for the best vintage spots and you may just stumble across bargain shopping goldmines that were right under your nose the whole time.

Eco Fashion Finds

Greenloop is not only the best eco fashion online store around (okay, I’m completely biased-it’s true), but owner Aysia Wright keep the Sale section of the online store poppin’ with incredible deals on eco-luxe lines like Anna Cohen, Stewart + Brown, Carol Young, and Loyale from 30-50% off.

White Apricot is completely devoted to providing coupons for eco fashion and beauty lines for 15-30% off. If you are a super bargain hunter, consider subscribing to the White Apricot email newsletter to receive special offers that are not available to regular viewers of the site. The people behind White Apricot are absolute gems, and are always looking to get you the best deal out there.

Mainstream Green

Levi Strauss and Co. has been manufacturing organic cotton jeans since the Fall of 2006. The Levi’s Eco line has grown to include 7 jean styles in multiple colors, a mini-skirt, and a denim jacket. The Women’s line ranges from $48-78, but right now the jacket is $49, the skirt is $39, and some of the jeans are as low as $29. The Levi’s Eco Men’s line carries two styles of jean, at full price, only $68. It’s wonderful to see the OG of the denim world create classics that preserve the pristine nature that those original cowboys, who made denim pants popular, got to see every day on the range.

Target is starting to show signs of interest in sustainability…just barely. Rogan For Target (Rogan Gregory is the eco fashion demigod behind Loomstate and Edun) was released last month and offers a wide variety of organic cotton pieces for $16.99-$49.99. Make sure to read the fine print on the descriptions though! Some of the garments are sadly still being made of petroleum-based polyester. Sad, Rogan, sad. Bad, Target, bad. Even eco fashionistas want justice! Be sure to call Target and tell them you do not want to be misled about eco fashion choices at (800) 440-0680..make sure to follow the prompts regarding merchandise on the online store. The call took me just under three minutes. If you do still want to enjoy the incredible organic cotton pieces from Rogan For Target, read the details and buy only the pieces made of 100% organic cotton.

If you’re willing to dig through a bit of clothing and controversy, there are many options out there for the bargain-hunting eco fashionista. Enjoy.

Let us know where you find your green style steals in the Comments section of this post!

Enter Greenloop’s ReShirt Cutting Contest to win a 30 minute virtual consultation with Barbra along with her recently published style bible, Closet Control.

One of her many lessons is how to transform garments from old & tired to fresh & fabulous by taking underused clothes you’re attached to- that family reunion t-shirt, cherished 80′s prom dress, or the oversized vintage couture piece- and cutting, dyeing, or tailoring them back to greatness. The woman is a closet alchemist.

In this video, Barbra shows you how to take a stained garment you’re on the verge of throwing away and dye it into something you’ll always want to keep. And it’s easy! Seriously, the whole video clip is so quick and painless, you might have to watch it again to make sure you didn’t miss anything. Check it out…

Barbra Horowitz, author of Closet Control, is an LA-based style guru. In her book and attached DVD, Barbra shows you how to rework and revamp what you already own to get the wardrobe you really want. She also explains how investing in high end style and reselling it is beneficial for your wardrobe, the planet and your pocketbook.

Now it’s time to show Barbra Horowitz, the brains behind the original Tee Party, and Aysia, the woman behind the premier online eco-fashion retailer Greenloop, how you can rock a fresh t-shirt design armed with only a pair of scissors and your own personal design savvy.

Check out these prizes…

• Winner: 30 minute FREE style consultation with Barbra Horowitz and a $300 Greenloop Gift Certificate

• 1st runner up: Copy of Closet Control by Barbra Horowitz and $50 Greenloop Gift Certificate

• 2nd runner up: Copy of Closet Control by Barbra Horowitz and $25 Greenloop Gift Certificate
• All 3 winners will be reviewed and posted here on Greenloop’s In The Loop…fame and fortune could be yours all with just the snip of your scissors!

Contest Rules:

1. You must reuse a t-shirt you already own, nothing new please.

2. The redesign process should only include cutting and tying techniques. For our inaugural ReShirt contest, there will be no dyeing, silkscreening, or sewing.

3. All participants must be US residents over the age 18.

4. The contest runs from today, Friday, April 25th, through Friday, May 23rd. All submissions must be received no later than 12:00 midnight on Friday, May 16th,2008

5. Design submissions are to photographed and submitted via email to aysia[at]thegreenloop.com. Please submit 4 photos: front and back shots of the t-shirt both on a person and lying flat on a surface. Biography about the designer must be submitted with the entries, limited to 500 words, and must contain email, address and telephone contact information.

Any questions? Feel free to shoot me an email for further clarification. I can’t wait to see what all you creative folks do with a little bit of time and your buried stash of concert tees.Check out this video on Barbra’s T-shirt cutting techniques for inspiration…