If you  haven’t heard of them, you soon will, all the way down to their innovative supply chain, which involves nothing new, literally.  “Launched in September 2009, Looptworks is a ground-breaking business that repurposes abandoned materials into meaningful, long-lasting and limited-edition products. By re-using the world’s pre-consumer excess, the U.S.-based company aims to rid the world of waste while inspiring a generation to reduce their impact on the planet. The inaugural line includes jackets hoodies, skirts, shirts and graphic t-shirts for both men and women.”

All the way down to their notions (buttons, thread and the like), Looptworks sources everything from existing materials, all limited run, with a pretty darn fast production turn around time.  They may not fit into conventional systems for evaluating supply chains, as some of their materials simply can’t be traced back to their source, but in their opinion, which I share, it sure beats that material ending up in a landfill. “Looptworks has turned the way traditional apparel companies manufacture cool clothing inside out: Instead of designing collections more than a year in advance, Looptworks shortens the development cycle to weeks. Instead of using the world’s limited resources to manufacture brand new fabrics, Looptworks uses top-quality, excess materials and components that already exist. Instead of producing huge flash-fashion seasonal collections like traditional apparel manufacturers, Looptworks offers fresh, numbered, limited-edition eco-friendly clothing.”

So says Johanna Björk, and well, she know what she’s talking about.  Check out her regular column, On Trend, at Ecosalon, and enjoy her savvy, sustainable picks and trend spotting, such as her most recent – LumberJack Girl, where she pulls together an ensemble of chic yet forest-sensible gear, including stirrup (yes, stirrup) leggings from perennial favorite organic staples brand, PI Organic; a feminine take on the bulky plaid button down by Anna Check, and Dace Cassidy wool trench, among other picks.  For those of us ‘pull it together’ challenged, Johanna’s picks help keep us looking at least just shy of dowdy.

Eco-style shoppers rejoice!  LovingEco, a new members only eco grounded flash-sale website (but not too fast…each sale lasts are few days for good peruse & reflect time) has launched, featuring a hand-picked selection of style centric fashion, accessories and beauty for women and children, from the bests  brands out there, at savings up to 70% off!

“LovingEco makes shopping for the best natural and eco-friendly products fun, easy and affordable, so women feel good about shopping by leveraging social commerce and flash sales; partnering with tastemakers who will promote the offers and brands; and giving back to charity.”

Enter code DISCOUNT10 at checkout for an additional 10% off some serious deals from some of our long term favorite brands, like Stewart+Brown, SIGG, Eberjay, & Sustainable Kids, with new sales twice a week.

Jewelry designer John Hardy is teaming up with supermodel and Alter Eco star Angela Lindvall to launch “Hijau Dua,” a handcrafted collection of jewelry made with recycled sterling silver or 18k gold.

As part of the “Wear Bamboo, Plant Bamboo” program, for each piece of jewelry purchased, the brand will plant bamboo seedlings to offset the carbon emissions used for travel and advertising.  Lindvall recently visited Bali, where John Hardy is based, to help plant 600,000 bamboo seedlings for the Bali Province Government’s “Bali Clean and Green” program and model in the John Hardy advertising campaign. Hear from Lindvall in a behind-the-scenes video, and the full article by Emma Grady on Treehugger.com

Photo Credit: Originally posted on Treehugger: John Hardy Creative Director Guy Bedarida and supermodel Angela Lindvall in Bali. Photos: courtesy John Hardy

A solid round-up of modest picks for the  modern woman from Just Like Molly:

Organic clothing has come a long way since it’s inception as a hippie, hemp laden uniform. Sustainability is at the forefront of green living, and a huge part of being environmentally conscious lands on what you put on your body. Organic, natural fabrics have made their way into the fashion landscape, and for good reason. Not only are these pieces minimizing the damage the process of manufacturing and wearing clothes can do to the environment, they are helping to secure the hope of a greener planet in each step of the apparel process. And of course they are fashionable, comfortable, and you can feel great wearing them, inside and out.

Read the rest of article here, and check out their picks for outerwear, dresses and everyday staples, that are “anything but mundane”, where …”on-trend harem pants, gathered sleeves, and eye-catching patterns make infusing these tops and bottoms into your look effortless and rewarding.”

Photo Credit: Raw Earth Wild Sky at BTC Elements.

College students across America are exposing themselves to expose the evils of coal-derived energy. From Miami University of Ohio to the University of North Texas, Sierra Club Student Coalition-organized “flesh mobs” have been stripping down to PACT’s “Beyond Coal” range of eco-friendly underwear and madly dashing across campus.

View entire post by Ecouterre here: College Activists Strip Down to PACT’s “Beyond Coal” Eco-Undies …