Ummm…what can we say? Two Florida college students wanted to create an eco-friendly underwear line. Uranus Apparel produces boyshorts made from soy, hence the nickname “soyshorts.” Soy requires less water, is more durable, and dries more quickly than cotton. It’s also super soft which is great for, ya know. (Excuse my cheekiness.) Out of all the viral vids the founders have put out on YouTube, the one above is our favorite. It has a bit of an Art Haus kind of feel to it. Enjoy Uranus!

The Fair Trade fanatics at Autonomie Project are debuting their new children’s apparel collection Little Green Radicals™ in the US. Already a hit across the pond in Britain, this organic kids line offers adorable onesies, t-shirts, hoodies, and bibs for the newborn to 6-year-old set. Little Green Radicals is the perfect addition to Autonomie Project’s organic Fair Trade sneaker line. The theme of LGR designs centers around music from the Beatles (Give Peas A Chance) and Bob Marley (Get Up Stand Up), as well as some rather environmental sentiments (I Recycle My Tantrums and Locally Produced.) You can find the perfect one for your little cutie at AutonomieProject.com.

Our friends at White Apricot recently featured some hot biker looks for Fall. We’re into it! Fashion editor Bonny Osterhage pulled together the sexiest eco and vegan rocker-wear for your next Marilyn Manson show…

The latest fall trend is embracing all that’s good about looking “bad.” It falls somewhere between Joan Jett and Hell’s Angels and relies heavily on leather, spikes, and chains. At first glance, it is not a trend that appears to lend itself to the green way of life. But, look a little closer and you will find that these eco fashion essentials will let you look tough, while maintaining your soft spot for the planet. Rock on!

Read more at WhiteApricot.com…

Thank goodness Stephanie Rogers is here to tell us about non-toxic nail polish! No more looks from the manicurist when I tell them “no polish please.” Even a treehugger like me can be Priti after all.

I’m in love – with nail polish. A few years ago, I all but gave up on the idea of ever having a nice-looking manicure again after swearing off conventional polishes full of toxic ingredients and experimenting unsuccessfully with the few ‘natural’ nail polish brands on the market.

Then, I found out about Priti NYC, a boutique brand created by Kim D’Amato. Priti polishes contain no toluene, formaldehyde, dibutyl phthalate (DBP) or petroleum ingredients and are safe for children and mothers-to-be.

Read more about Priti NYC at EcoChick.com…

Conscious Planet execs Bianca and Michael Alexander recently moved from the sunny coast of California to the Windy City of Illinois to create a Platinum LEED-certified television studio at Chicago’s new eco business mecca, Green Exchange. As if that wasn’t ambitious enough, the two fashion-forward media moguls behind Conscious Living TV and Soul of Green have embarked on a mission to produce Vert Couture, the very first eco fashion show Chicago Fashion Week has ever had.

What inspired this husband and wife team to take on such a massive production, in addition to all their other projects? “Chicago has some of the most amazing eco-designers in the world, yet there was no show during Chicago Fashion Week to promote their work.  We basically saw that if we didn’t take responsibility for putting on a sustainable fashion show during Chicago fashion week that it wouldn’t happen. The city’s Director of Fashion, Melissa Gamble was also extremely supportive in helping to bring this show to fruition, and we have received a tremendous outpouring of support from Chicago’s conscious community.”

Vert will be featuring fresh designs from up-and-coming green seamsters Vaute Couture, Frei Designs, Elise Bergman, and Bryant McLemore Smith, along with veteran eco fashion line Mountains of the Moon. Conscious Planet has ensured that stylish examples of sustainability reach way beyond the runway. Vert Couture is contributing to the new Greensburg, Kansas wind farm by purchasing travel and energy offsets for the show through Native Energy. All their printed promotional material from posters to press kits is printed on recycled paper with eco-friendly ink. And for every organic Veev-spiked “Treetini Cocktail” served, a tree will be planted. Even getting your swerve on at Vert Couture is green. Bottom’s up people, let’s save this great planet.

We asked Bianca and Michael what kind of impact they most hoped to make on CFW, and their answer was very appropriate to their new home-it was full of HOPE. “The City of Chicago and Mayor Daley are extremely committed to making this the greenest city in the country. Given the waste and un-sustainability inherent in the fashion industry, we feel that by producing VC and highlighting the amazing eco-designers that are comparable to what you would see on runways in Paris, Milan and New York, that we can not only influence consumer demand for eco-fashion but that designers and buyers will see that you can have amazing style and be green. In doing so, we hope that several years down the road all the shows and designers will be green.”

We hope so too.  If you’re a Chi-town fashion hound, be sure to get your ticket to Vert Couture and support the sustainable evolution of Chicago style.

For those of you who have not yet experienced the beauty and tragedy of Pamela Anderson and Richie Rich’s new organic clothing line, here’s the short and sweet (like a vienna sausage) on the line from environmentally-fueled gossip rag Ecorazzi, “Called A*Muse, the new organic clothing line consists of bathing suits, hoodies, zip ups, a full range of casual dresses, and beachwear. It debuted to mostly mixed reviews during New Zealand fashion week — with critics calling it everything from “fun and playful” to “Borat-inspired“. Anderson and her partner designer Richie Rich are now embarking on a world-wide promotional tour to debut the range in major cities in North America, Europe and Asia.”

I’m thinking more “world-wide pharmacy tour.” Please enjoy the video and decide for yourselves.

Questions for you, the viewers…

1. Why is Pam holding up her A*Muse wrap/dress/mumu throughout the entire press conference?
2. Is the A*Musing part of the line that the clothes don’t actually stay on without some serious effort by the wearer?
3. Why aren’t the mannequins behind them wearing any clothes?
4. Why is Richie Rich always in roller skates now?
5. What are they on exactly?