Actually, only seven… three of them already live in Los Angeles;  Vanessa Meier, Rachel Avalon and Jessica Williamson. Both Zion Francis and Juliana Tran are from Austin, TX. Ariel Clay is coming from San Francisco. Leilani Munter from Cornelius, NC. Rachael Joy from Mount Rainier, MD. Erika Schmid from Portland, OR and Karen Pannochia from Miami.

It wasn’t easy for Project Green Search to narrow it down from 130+ entries to just ten. The online voting was a bit of a confusing mess, because the design platform we chose to build the web site only offered that voting option as a preset. Many people ended up voting by mistake while they were simply trying to access a contestant page… there was no instruction manual or practice run, but it was the only option we had. WordPress or nothing. We were dead set on launching this competition, so we made it work. We will do better next year.

We  asked the judges not to look at the number of stars, the rating, only consider how many votes each entry received. All things considered, online vote popularity didn’t feature all that much into their decision. They looked closely at modeling potential, education, screen presence, media background and experience. It boiled down to running averages on each judge’s top ten submission in order of preference, inviting to the finals those who featured most frequently, the highest on each judge’s list.

We’re confident that the ten women picked to participate in the finals represent the best expression of majority verdict by the judges. It wasn’t easy. Competitions create more losers than winners, that’s what I want to address here. We don’t cast Project Green Search in the same light as your run of the mill cut throat reality TV show. PGS is much more of a collaboration, developing talent to bring attention to issues all dear to our heart. In a sense, the winner, should and will, represent all the other contestants, become a spokesperson for all the women who entered this contest, which isn’t a contest really, it’s more like a direct action!

By Darrah De Jour

Yogamatic.com is gaining a lot of attention these days as the only customize-able, eco-yoga mat out there. The Santa Monica-based e-commerce company has been featured on Extra, The Ellen Show, E! and in the hallowed pages of leading magazines, like Shape and Marie Claire. Taking individuality to the next level, Yogamatic.com lets yoginis design their own custom, one-of-a-kind yoga mat.

Whether a hobbyist or professional photographer, take your craft to the mat. Upload a photo onto Yogamatic.com- and Voila – you are the matrix of your one-off eco-mat. Nobody else in the gym or at the resort will have your eco-mat. Plus, you can also choose from over 200 designs in their online Gallery. Images range from the Dalai Lama to Barack Obama’s inaugural speech, foraying into pop art and even more irreverent images (i.e. “Strip.”)

Made from natural rubber and recycled content, the mats are printed using water-soluble ink, so they are non-toxic. There is no lead, phthalates or chemicals. Ever. You can collect different mats and gift them this holiday season. Active in philanthropy, the two-year old company got a boost when Donna Karan and Calvin Klein created exclusive mats where 100% of profits benefit “Fashion Targets Breast Cancer.” And now Alice + Olivia designer du jour, Stacey Bendet has two mats with her classic neon flavor, sold in A + Os Malibu Lumber Yard store and at Aliceandolivia.com. Five percent of proceeds on all mats purchased from YM benefit the leading environmental charity Global Green.

With their new web-series POSERS: Yogastyles of the Movers and Shakers, Yogamatic.com is turning stereotypes about Yoga upside down. This edgy “yogamentary” captures a wide array of vibrant Los Angeles personalities. Actors, musicians, captains of industry, and celebrity instructors offer their take on Yoga and how it has impacted and transformed their daily life. Including Academy Award nominated actress Mariel Hemingway, Grammy nominated singer/songwriter Michelle Branch, celebrity instructor Mandy Ingber, Skinny Bitch bestselling author Rory Freedman, Yoga Works’ Vinnie Marino (recently hailed “L.A.’s Yoga King” by the New York Times), Eco Gift Festival Founder Tommy Rosen, instructor Kia Miller and many more…Check it out.

The Battalion at Los Angeles Fashion Week was truly worth the hour and a half of rush hour traffic it took to get down to Geffen Contemporary at MOCA for a 5pm show. Linda and Chrys Wong, the sisters behind The Battalion, presented an impressive collection for Spring 2010, L’Atelier De Danse.

Tulle-clad models from Ford and Q did their egret-like walks down the runway in the most gorgeous eco collection yet. Not only that, in classic Linda Wong style, “they are clothes you could run away in,” meaning you could eat, sleep, party, or get chased in…or perhaps all of the above.

Linda’s attention to detail was what made The Battalion’s Spring 2010 such a stand out. It seemed she took the extra mile on each garment in the collection. The “Pete” faux denim vest of grey bamboo seemed simple until you got a good look at the tuxedo lapel and the classic jean jacket V applique on the back shoulders. The comfy white tee got asymmetrical sleeves. Oh, and the fringe! Linda created an uber glamorous effect with super fine razor fringe draping provocatively down the front of an otherwise casual top or slinking down just one side of a black evening dress. (One of my favorite examples of this was the Luxe vest which looked a bit like angel wings.)

L’Atelier De Danse remained true to a Kirov Ballet rehearsal palette: black, white, amaranth pink, heather grey, and some renegade navy. Unusually subtle for spring, but refreshing in its unpredictability.

The Wong sisters describe their season with impeccable self-awareness. “Spring 2010 is about fluidity, transparency, and movement. We imagine dancers in a naturally lit atelier, dressed up in various costumes that are made of tulle, fringe, and paper thin jersey. If women are going back to basics in the coming seasons, we want their clothes to be simple but sincere. We want their wardrobe staples to be wearable, but dreamy. We want them to dance, dream, and fall in love like the dancers who have inspired this collection.”

Well, this dancer simply can’t wait to dance, dream, and fall in love…in her new Battalion threads.

According to Ecorazzi, Disney star Selena Gomez will be premiering a new organic clothing line for girls in 2010 called Dream Out Loud…

Joining the likes of of Emma Watson, actress Selena Gomez is prepping a new fashion line for young girls that will debut late next year. The UNICEF Ambassador, who recently spent time in Ghana to help raise cash for children in poverty, plans to make the line as eco-friendly as possible. “I want the pieces that can be easy to dress up or down, and the fabrics being eco-friendly and organic are super important,” she said. “Also, the tags will all have some of my inspirational quotes on them. I’m just looking to send a good message.”

Read more of Selena Gomez To Launch Dream Out Loud at Ecorazzi…

Andira Rain Tees was founded by Beth Doane in 2005. The word “Andira” describes a tall tree that grows in the Brazilian Amazon and has been been used medicinally for centuries by indigenous people. Due to logging and deforestation, the species is rapidly disappearing.

Andira Rain Tees are 100% organic cotton and designed by youth living in endangered rainforests across Central and South America. The illustrations are what they see around them and each Rain Tee features their name and thoughts about what’s happening.

For every Rain tee sold, the non-profit Kids Saving the Rain Forest will receive a tree they can plant to replace one that has been destroyed. Though a sapling is by no means an equal to a tree hundreds of years old, it is a small start.

World Rainforest Week is October 12th-18th. Take a moment this week to learn more about what’s happening in the rainforests around the world and what you can do to make a positive difference.

Apparently the greenest thing about Portland Fashion Week is actually its DJ. Opening night of PFW was off to rough start with some rather ambitious music mixes by a DJ one can only guess was some executive’s little brother. Check out the musical stylings at Vigor Industrial, and you will see what I’m talking about. Ouch!

Sadly Defyance was not the only designer suffering from DJ trainwreck hell. Sportswear line Icebreaker was murdered by the tasteless 90′s classic “Ice Ice Baby” crashing into some whimsical Indie Rock jam. And then, WHAM!

Sorry to do that to you, the innocent reader of In The Loop. Thank goodness WHAM was there to finish it off. I never realized how soothing George Michael could actually be.

Please leave a comment and let me know what you think. Am I crazy or does the whole situation just make you go, “WTF?! Just pay a professional DJ!” Sorry to go Perez Hilton on you, but it’s fashion week y’all. C’mon.