In The Loop wants to thank Magda Rod, owner of  the amazing Visionary Boutique on 5285 W. Pico Boulevard, for hosting this month’s Los Angeles Greendrinks. If you’re in LA on Thursday August 20th, don’t miss it, it starts at 7pm.

See Visionary on AlterEco video clip.

Aysia Wright is flying down from Portland to LA to meet with four of our Project Green Search judges who will be on hand to give a press conference announcing a series of open casting calls where green models, or models wishing to start pursuing green avenues in their career, can learn more about our project.

Omniquest Media – Michael Kaliski
Friday: August 21. 11am to 1pm
1416 N. La Brea Ave. Hollywood, CA 90028
323.802.1630

Photo and article discussed from The Huffington Post: Starre Vartan in the audience.

Starre Vartan, eco-fashion blogger extraordinaire, and author of the book, ” The Eco-Chick Guide to Life: How to Be Fabulously Green“, shares the inside scoop on her recent attendance at the “Is the Future of Fashion Green” discussion.  As always, Starre is a steadfast supporter and dare I say champion of sustainable fashion.  Starre and I see eye to eye on this issue, that eco-fashion is one, very visible piece in a greener, more sustainable lifestyle where dedicated  hands & hearts are making change, often most visibly and most poignantly, from the bottom up.  Her response to the assertion that only “professionals” and those “in the energy sector” can effect real change is right on, as such a sentiment is not only preposterous, but insulting to all of us out here busting our asses to bring about positive change.  Not to mention, just take a look at the track record.

Yes, cooperation and support is needed from the “big guys”, so to speak, but each of us has the power to contribute and support the development of a more sustainable fashion industry, which can in turn serve as a vehicle for advocacy, not the mention the intrinsic value of converting a notriously wasteful and polluting industry to one with a far smaller ecological footprint.   Read on to see what Starre has to say:

“Having covered ecofashion designers for four years now on my blog and having written a book discussing ways to live green (including supporting ecofashion), I was interested and excited to attend the “Is the Future of Fashion Green” discussion recently held at SoHo House in association with the NY Salon.

The crowd, despite the subject matter, was definitely not filled with agreeable zombies nodding in blind acceptance as Bruno might have us believe about fashion-industry folks. No, instead this was a real salon-style dialog (attendees were heartily encouraged to participate, and they did), which included disagreements, tangents, and departures, and some difficult but worthwhile issues were raised. The intellectual wranglings were, however, made by a crowd was also obviously quite involved with fashion; most who sat in designer chairs and perched upon overstuffed couches, or even lounged on the floor- were dressed a la mode.

The latest news from the 2009 Project Earth Day runway show in New York come to us courtesy of Inhabitat, via a report on their meeting & interview with this year’s Project Earth Day eco-fashion design competition winner, Stacy Longo.

“The success of this year’s Project Earth Day eco-runway show which took place in April in NYC was a brilliant indication that green fashion is no longer just a fad. The energy-packed show featured today’s hottest eco-lines as well as a student competition which challenged the brightest designers of tomorrow to whip up their own sustainable garments. All of the designs were brilliant, but in the end, FIT student Stacy Longo’s mod, hand-woven outfit prevailed, winning her the grand prize. We were lucky enough to catch up with Stacy to pick her brain about the inspiration for her design and what eco-fashion means to her.

Co-host Marissa Feinberg of Green Leaders Global and designer Linda Loudermilk, who was honored that evening, hug on the red carpet.

On June 12th in New York, Fashion Delivers hosted its second annual Pay It Fashion Forward event at the club M2, a space once called Crobar and Mansion, in the news this week after Beyonce decided to cancel an appearance there at the last minute, costing owner Joey Morrissey $100.000. 

Over 600 guests attended, some in the VIP balcony treated to tasty octopus confections by ilili, while the rest munched on organic potato chips in the gallery below.

This past Earth Month, our fabulous friends at Inhabitat along with the US Green Building Council (USGBC) put on the 3rd Annual Project Earth Day. This event showcases the hottest eco fashion designers of the day as well as a fierce Project Runway-style student design competition. Longtime eco fashion superstar Bahar Shahpar was Co-Producer and Creative Director of this year’s Project Earth Day. Here, the lovely Margaret Teich of Inhabitat gives you a tour of the event…