I guess that’s why they say: ”I love you to death.” I just got through writing about how I love magazines, and how the new sustainable trends in fashion are changing the way we are going to reinvent our media… but this afternoon, on the newsstand, appears this aberration. At a time when launching new magazines seem like corporate suicide, Conde Nast UK sends out this absurd love note to the world and falls flat on its face.

I couldn’t have imagined a worse way to miss the mark, to be so far out it demonstrates that the fashion strata hasn’t learned a single thing from the green fashion revolution that’s taking over the hearts and minds of young girls and women all over the world, who have come to realize their close knit relationship to everything they love, buy and wear… the world they live in. Women who have learned to care.

Fashion photography is not immune from the economic downturn. Its importance in our industry can’t be overlooked. Designers depend on editorial fashion photography to bring their creations to the attention of the buying public. Magazines depends on fashion photography to give their titles allure and status. The more luxurious the image, the more affluent the demographic attracting advertisers. It’s a mystical ring of fire.

Fashion photography does a lot more. It molds careers. Fashion photography takes young women with beauty, ambition and intelligence, gives them a chance to shine in the public arena. Many of our most talented performers have come from humble backgrounds as fashion models. It’s the perfect Cinderella story.