eco fashion news and reviews brought to you by Greenloop
It’s time to clean house as Greenloop prepares to shift gears. It’s been a tough 18 months in the retail sector and we are ready for change. Clean up at 70-80% off great brands like Loomstate, Stewart+Brown, Pi Organic, Edun, English Retreads, Simple, Toggery, Sublet, California Rising, Annatarian, Jimi and several others. Supplies are limited so shop now for the best selection! Stay tuned as Greenloop makes changes to bring you the best, most comprehensive Eco-Fashion news, products and happenings.
The time has come to clean-up on Stewart+Brown goodies! Personally one of my favorite and most worn lines, you can now get amazingly soft, luxurious organic cotton sweaters, dresses, t-shirts, tops and more at 60% off! They have the best little shorts and tanks for sleeping, working out, or just hanging out. Just about every piece is made to layer, making each style versatile and truly seasonless. The organic cotton canvas bags serve as purse plus shopping tote it one, with beautiful, unique graphics. Hand knitted sweaters will become heirloom pieces that you will want to keep and pass on, the craftsmanship superb. There is something for everyone here. Not into the sale offerings? Be sure to also check out the new Stewart+Brown fall styles, with more to come very soon! Shop early for the best selection!

Looking for a hot little eco-dress to match these equally hot , possibly global climate change induced days and nights? So many to choose from, and all at 25% off through August 2nd. Use code DRESS25 for discount to be applied at check-out. Shop from Loomstate, Spun, EcoSkin, Stewart+Brown, California Rising and more. Limited time. Shop now!
Have you checked out the Greenloop $30 or less section? If not, get on it. Lots of goods in there from past seasons in lots of random sizes, but at $30 or less, one can hardly complain. New items added regularly, so if you’ve looked once, try again. Your super find may be waiting for you.

Time to snag those gorgeous Charmoné shoes you have long coveted. Closing out this collection, which means you save over $200 a pair! $299 Italian designed, eco friendly, designer footwear for $49. Seriously.
Here’s their story:
Charmoné: Charming shoes, in harmony with the earth.
Our mission is to create beautiful, luxurious, sexy shoes that are also sustainable and cruelty-free. Every shoe incorporates European design and quality while using only animal-free, eco-friendly materials. We believe no one should sacrifice their style conscious just to serve their social conscience. Charmoné is focused on compassionate design:
COMPASSION FOR ANIMALS
This all started when a vegan friend, often clad in the latest, coolest, designer leather shoes, complained that all non-leather shoes were either a) ugly; b) poor quality; and often c) both! It got us thinking- why all the fuss about leather anyway? Isn’t there a way, in this modern age, to get away from using animal skins as the ultimate luxury? Traditionally, non-leather shoes were considered inferior due to poor construction, lack of breathability and generally being harder on the environment. We found a way to eliminate every traditional barrier by using high-quality Italian microfibers that are constructed exactly like leather, making them breathable, lightweight and colorfast. Not to mention water-resistant! So you can easily be a nice person while wearing killer heels. We won’t tell anyone.
COMPASSION FOR THE PLANET
How can you use synthetic materials and call it eco-friendly? Well, believe it or not, the process of creating microfiber is less polluting to the environment than the process of tanning, factory farming and processing leather. In addition, the materials are free from harmful PVCs, using instead a light polyurethane coating which is gentler on the environment. We also incorporate sustainable practices throughout the production process, from using last boards made from 70% pre-consumer waste to using recycled materials in our boxes, business cards and other printed materials. Who says it’s not easy being Green?
COMPASSION FOR PEOPLE
Charmoné shoes are made sweatshop-free in Italy and Brazil, ensuring you enjoy quality craftsmanship without contributing to harsh working conditions. In addition to minimizing the impact of manufacturing, Charmoné takes it a step further by donating 5% of all profits to charities that support people, animals and the environment. The first charity slated for donation is Women for Women International, a charity that provides women survivors of war, civil strife and other conflicts with the tools and resources they need to move from poverty and crisis to stability and self-sufficiency. We feel incredibly lucky to be doing what we love and hope to help others do the same.

If you are not yet familiar with California Rising, you haven’t been paying attention (or reading In The Loop as often as you should. First, here’s the goods: pre- order from the new collection of truly fantastic mens’ t-shirts and get 20% off. These will be limited in their availability, and they are pretty darn special, so if you want one for yourself, order now to stake your claim. Want to be sure you always get the heads up on sweet deals like this? Subscribe to this blog using an RSS feed, follow us on Facebook, Twitter, or My Space. The email newsletter is a great option too. Now, read on to learn the story of California Rising. I know you’ll love them.

Just for you folks, we’re offering all the latest Loomstate looks, those great, vintage feel graphic tees, fantastic fitting organic denim and more, for men and women at 40%-75% off for the next few days. Like all good things, this too will come to an end so get shopping before it does!
Ever curious to know just how green your wardrobe is? Well, here’s a start. Colour Connections Ltd has an online calculator which allows consumers to take a look at the environmental impact of their clothing purchase, care and disposal decisions.
The “Household Textile Environmental Impact Calculator” asks the user to answer a series or questions, using drop-down menus, to gather data on the purchase, disposal and care habits of the user. The user is asked to choose from a list of common clothing and household textile items, inputting how many of each item they buy and how they are disposed of in a twelve month period. Finally, the users are asked how these items are washed, dried and ironed in a typical week. Push the magic button and Badda Bing, your score, or EDU’s (Environmental Damage Units)-a complex, mathematical environmental measure based on water and energy use, the use of non-renewable resources and the resulting pollution-is calculated. The overall EDU’s for each item of clothing depends on each individual consumer’s buying preferences, how they care for their garments and ultimately how they dispose of them.
The EDU scores range from the aptly named “Fashionably Obese, for those scoring 1500 EDU’s annually, to the less aptly named “Fashionably Unfashionable” (rest assured, its is in fact quite fashionable to have a minimal environmental impact), for those scoring 200 EDU’s or less. While educational, and sort of fun, the calculator is a little under inclusive, focusing on conventional textiles and their care and disposal without including more sustainable textile options.
For example, it compares cotton, wool, linen and silk items to polyester, nylon, and acrylic. While linen, wool, silk and certain viscose fibers are often environmentally superior to synthetics, the calculator does offer organic cotton as opposed to conventional cotton, or organic wool as oppsed to conventional wool, as options, nor does it list other sustainable textiles such as hemp, soy, recycled fibers and the like. Including these latter options would strengthen the tool’s advocacy appeal and educational value by allowing consumers to see how much impact they can have by making a few simple changes in their clothing purchases.
Despite the lack of sustainable fiber options (yes, there are a few in there, linen for one), the tool is a useful demonstration in how each of our choices can have a positive impact. “You may be surprised at how much impact your personal or family clothing preferences have on the environment,” said Phil Patterson, managing director of Colour Connections. “Doing one fewer tumble drying cycle per week saves 170 EDU’s, which is enough to make the fabric for 50 pairs of underpants.” That’s a lot of skivvies!
Source: Ecotextile News
Greenloop represents the fusion of aesthetics and ethics, of style and sustainability, by providing the opportunity to look good AND do good without sacrificing your sense of style.