“there’s only one consumer item that’s more self-expressive, more mobile, and more on display than the car in your driveway - the clothes on your back. Which is why green apparel - the logical extension of the hybrid movement - is on the rise.”

Read the full article, it is really a good one. wired.com
Shop for Stewart + Brown

fiftyRX3 is a blog project perusing the crossroads of style and sustainability. The site will partner with eco retailers to offer “Green Light Specials”, sustainably stylish products that will be discounted for it’s readers. Everyday is Earth Day on fiftyRX3, where specials will be offered continually throughout the year.

Give me the press release.

Take me to the products.

Good on azcentral for publishing an article exploding with quotes and upcoming events in Eco-fashion. A few highlights from the article:

Edun, the new label launched by U2 frontman Bono and his wife, Ali Hewson uses organic materials made in family-run, fair-labor factories in South America and Africa. (Edun will be available when the new Greenloop launches this spring)

Anti-leather activist Stella McCartney recently introduced her first accessories collection, due in stores this June

Danny Seo, host of the satellite-radio show Simply Green with Danny Seo is quoted as saying, “Beauty has tipped. Cars have tipped. Food has tipped. Fashion is one of the last categories to tip”

Elle magazine is going green for its May issue, which will be printed on recycled paper and guest edited by Laurie David, wife of Curb Your Enthusiasm’s Larry David and a trustee of the Natural Resources Defense Council. Sponsored by Aveda, the issue will be devoted to the environment.

In May Wal-Mart will be stocking shelves with organic cotton baby clothes.

Good stuff read the full article at azcentral.com

“A recyclable, biodegradable wedding dress made of hemp with a bodice that doubles as a wall hanging might not be at the top of every bride’s wishlist…” Better on the wall then in the closet. Read the full article at Vogue.com

Two articles today both touting “Green as the New Black” and a gang of Celebes getting on board. The tone of the International Herald Tribune article really resonated; we are sick of this throw away culture, design products that last, build with sustainable materials and people will pay for them.

From the International Herald Tribune article by Suzy Menkes
“This is about good design, not products that shout ‘eco’ - and lots of designers don’t want to create a green gang,” says Earley, explaining her “long involvement” from fabric student in the 1990s at Central Saint Martins school, when she became aware that “everything I produced had a limited life span,”…

Take the time this morning to read the article it is a good one.

Eco-friendly: Why green is the new black

Green chic: At last top celebrities wake up to plight of the planet

With their focus on bags and sustainable materials Sarah Woo and Lenore Ma bring eco-fashion to the Ivy League.

We love the idea of fashion design as a major extracurricular activity. Read the full article at yaledailynews.com or visit their site at http://www.yale.edu/ycouture/. Sarah and Lenore if you are listening we would love to see your bags.

Shop our collection of sustainable bags and accessories at thegreenloop.com

Critics are claiming since less than 1 per cent of the world’s cotton production is organic; this will never be anything but a niche area.

At a cost of 17 teaspoons of chemicals per non-organic T-shirt 1 per cent is a great place to start.

Shop organic T-shirts or read the full article How you can make a difference by Lucy Siegle at the observer.

Wearing Your Values, Eco-Fashions are on Today’s Runways by Joel Gershon of emagazine.com highlights FutureFashion an event sponsored by New York-based Earth Pledge during New York’s famed Fashion Week last February. In attendance were some of the fashion industries hottest names; Diane von Furstenberg, Halston and Oscar de la Renta all featured outfits made from eco-friendly fabrics and materials in a marriage of upscale elegance and sustainability.

Gershon had this to say about the industry. “Launched to provide an alternative to chemically treated clothing, the eco-fashion business has been slow to catch on, and was for years linked to potato sacks and oddly styled t-shirts. These days, fine natural fabrics made from organic cotton, wool and linen, tencel (made from wood pulp), hemp, bamboo, Ingeo (made from corn) and silk are used to create sharp, stylish outfits. After much experimentation with these materials over the past 15 years, even such household names as Patagonia, Nike and Timberland have embraced the concept.”

Read the full article | shop Greenloop for Eco-fasion.