We know that not everything Greenloop has to offer is in everyone’s budget, and we are working hard to diversify the offerings, but in the mean time, we have a few tips that we thought more budget minded eco-fashionistas would appreciate:

1. We now have Clearance section, where we will move, once and for all, all those items that we still have a few left of that are not of the current season, and thus, need to find a home in some green girl’s or guy’s closet asap to make space for all of the incredible wares we have coming in.

2. We have a Daily Deal, which can be subscribed to via your RSS feed or via email, which will send you a daily, brief offer on one item, one for men and one for women. Look for the sign-up area on the home page under Subscribe bar for our E-Newsletter.

3. Speaking of our E-Newsletter, becoming a subscriber to In The Loop is a perfect way to stay on top of special events, pre-shop sales, and receive regular special offers and discounts. Subscribe today and be entered to win one of our monthly $75 gift certificate drawings!

Thanks for shopping with us and stay tuned as we bring you the best Eco-Fashion has to offer. If you have feedback for us on the lines you would like to see us carry, send it our way at our Customer Care Center.

With all of Portland Fashion Week’s exciting eco-events less than two weeks away, we are amped to have more of Emily Katz‘ intelligently simply line in our store again. Dedicated to using sustainable fabrics; such as soy jersey, hemp/recycled poly denim, water resistant fleece and organic cotton fleece; Portland-based Katz is a perfect example of modern, stylish, versatile clothing that is also “green”.

Emily’s self-titled line is noticeably free of embroidery, unlike her other brand called Bonnie Heart Clyde. “I wanted to make a line that I wanted to wear. I’m not as casual as the t-shirt with embroidery [the t-shirt with embroidered image being a staple of her Bonnie Heart Clyde line]. I want to put something fabulous on. And I wanted to go sustainable route,” Katz said in an interview with Ultra earlier this year.

On October 21st, her second collection under the “Emily Katz” label will premier at Portland Fashion Week and we are sure it will be impeccable.

The Eco Fashion Revolution: Getting Consumers to Care About What They Wear is an excellent article in E/The Environmental Magazine, which is one of the better green rags out there. Here is a little taste. “Today’s eco designers don’t talk about being inspired by leaves falling or icecaps melting; they’re starry-eyed for futuristic-looking chairs, towering skyscrapers and folding bicycles. They’re thinking like architects, leading with design and textile as opposed to an activist agenda.”

The article does a really nice job of fleshing out the inspiration and vision of the designers behind several of our favorite brands, including Nature vs. Future, Carol Young and Edun, among several other rising stars in the green fashion genre. Read the entire article by Brita Belli, E’s fashion-conscious managing editor, here.

If you’ve picked up a fashion magazine in the past six months, especially around Earth Day, it’s clear that “green is the new black” in the world of fashion. Eco-fashion is hot, and growing fast. But what exactly is eco-fashion?

Let’s break it down. ” Fashions” are a mode of personal expression, changes in which tend to outpace the changes of the culture of which they are a part. Fashion can be viewed as an art form. Something that allows people to express their personal aesthetics and notions of beauty, and ultimately, their values. It also, sometimes, sets them apart, and at other times, strengthens a connection with others. To quote fashion maven Coco Chanel, “Fashion has to do with ideas, the way we live, what is happening.”

Read the rest of the article here, on the Environmental News Network.

Last week we sent out an email to those “In the Loop” about our new daily deal feed and the response was amazing. After running four days worth of deals for women the men spoke up. Men you have been heard, Greenloop is proud to announce the “Daily Deal for Men.” You can get the feed for your favorite feed reader or subscribe via email.

All of our feeds are available for consumption via your feedreader or email thanks to feederburner.com. You can find the list here or at thegreenloop.com

For all you bloggers and Web site owners out there we have also released customizable shopcast badges for you to run on your blog. If badges are your thing, below is the list.

Daily Deal for Women
Daily Deal for Men
New Arrivals for Women
New Arrivals for Men

Our good friends Heather and Jen from Ideal Bite, the fabulous daily e-newsletter packed with bite-sized, eco-living tips (and really good ones at that), both sported Greenloop duds while telling America on The Today Show how to have a “Green”…Red, White and Blue day. Wondering what they were wearing? Jen is wearing the Celine Halter dress by Passenger Pigeon and Heather is wearing the Rue Colonial Jacket by Grace and Cello. If you don’t see them anymore on the site, not to fret. We have several other great pieces by both designers, and will be getting more fabulous frocks from both brands in the coming months, so be sure to check back soon!

A theme song, poem, chant, words to live by; they all come back to one basic idea - a personal manifesto. Simple, positive encouragement has known to turn around even the gloomiest of my days, and I bet I’m not the only one. Wearing the LoveThisLife “You Rock” Tank in organic cotton will put you ahead of the game, reminding you all day of what a cool person you are. As a bonus, you’ll also provide your fellow public transportation riders with a bit of reading material, thanks to the printed text on the back, which reads:

LovethisLife…
is about celebrating the moment
and that we’re not guaranteed or owed another day
and how cool it is that what we hide
can actually be the fuel towards our glory
and that it’s not so bad being proven wrong

LovethisLife…
is about welcoming the blind turn
and the possibility that
there’s no such thing as coincidence
and that empathy is incredibly sexy
and that it’s never too late to
pick up a guitar or a paintbrush
or to make an amend or to make a new friend

LovethisLife…
could be about rekindling a past flame
or igniting a new one
or shapeshifting from a dreamer into a doer
or savouring the caress of a love long gone

LovethisLife…
means whatever it is you want it to mean because

LovethisLife…
is a celebration of you and your path

LovethisLife…
‘cuz it could go at any second

you rock.

A new must read selection of the modern, green living genre, The Lazy Environmentalist speaks to all of us, from the most devoted city hippy to the newly green, the book has options for everyone to incorporate a little more sustainability, without sacrifice, into their lives. As Josh puts it, “We can’t all camp out in old-growth forests, lying down in front of the bulldozers. And it’s not only that we’re too busy: Some of us just don’t want our fabulous threads to get caked with mud.”
“But that doesn’t mean we don’t care passionately about the environment. Luckily, the days when becoming environmentally aware entailed eating bread that tasted like dirt, wearing clothes that looked like frayed burlap sacks, and spending summer vacations assailing whaling ships with Greenpeace are passing away. It is now perfectly possible (and increasingly easy) to be well fed, well coiffed, well dressed, and well traveled while remaining deeply committed to an ecologically sustainable lifestyle.” Greenloop is featured in the section on fashion (thank you Josh), so of course this is a must read!

The Lazy Environmentalist, covering topics that range from clothing to electronic gadgetry, home decor to recreation, and gardening to financial investment, lets us know which trends to watch and which eco-conscious products—cars, toothbrushes, cell phones, pet accessories—to buy. Green, it turns out, can be an extremely stylish color.

From The Introduction:
“Designers are saving rain forests. Fashionistas are clearing toxins from the soil. Architects are rolling back global warming. A new wave of eco-conscious activists is stimulating fresh approaches to environmental challenges. The market is their arena. Organic cotton, bamboo, and certified sustainable woods are their materials. Hybrid engines and solar power are their technologies. Stylish, high-performing products and services are their tools of change.

These innovators make it easy for us to integrate environmental awareness into our lives. They understand that while so many of us are concerned about the environment, we don’t always have the time, energy, or inclination to do something about it.

We are lazy environmentalists. This is our moment.“

Watch out for Josh coming to a bookstore near you soon to get your copy personally autographed!

Praise for The Lazy Environmentalist:
“Every day most of us have to choose between products that either look the same or do the same thing. The Lazy Environmentalist is a useful guide toward making the right decisions.”
- Yvon Chouinard, Founder and Owner, Patagonia, Inc.

“Everything you always wanted to know about greener living but were afraid to spend the rest of your life researching. Here’s a great start…”
- Chris Paine, Writer/Director, Who Killed the Electric Car?

“Instead of thinking about it… DO IT..Buy this amazing book and get the scoop on products and ways to take care of this great planet. Become part of the movement that is loving the earth the way it truly deserves to be cared for!”
- Mariel Hemingway, Actress and Author of Healthy Living From the Inside Out

The Lazy Environmentalist In The Press:
“Driving a hybrid car is all well and good, but the truly committed earth friend needs clothes, shoes, furniture, kitchenware and even coffins that are free from environmental sin. And it’s all gotta look good, because what’s the point of saving a dowdy planet? Enter Josh Dorfman, style maven and environmental evangelist, with his book…”
- The Nashville Scene

“So what does Dorfman say to those who insist that widespread consumerism is a cause of environmental woes? “Well, I would say, I agree,” he says with a laugh. But from his perspective, offering alternatives in the market arena is the most effective way to green people’s habits, and to reach people who would otherwise be resistant to change.”
- Mountain Xpress

“Josh is smart and extremely informed on the subject of environmentalism. Don’t be fooled about the “lazy” moniker. There’s nothing lazy to his approach. The way I see it, Josh is bridging the gap between idealism and behavior, finding ways for everyone to live happier, healthier, and more plentifully.”
- Jetson Green

Available For Order:
Barnes and Noble
Amazon.com
Powells.com
Stewart, Tabori & Chang