Feeling a little post-holiday pinch on your fashion budget? No worries, we’re going to show you some of our current clearance favorites in simple, elegant white. These easy basics can be coordinated with nearly everything in your wardrobe…that should bring you some cheer during this next few months of winter!

For Her

Stewart+Brown Longmire Jacket $90 (Original Price: $172)
This gorgeous lightweight hemp long-sleeve is the perfect layering piece for winter. Back slit & vents at wrists show pinstripe lining, and front tuxedo styling with raw edge hems adds great detail. Wear with a simple tank and our Of the Earth organic cotton jeans for a look that is effortlessly cool!

Grace & Cello Autumn Grace Top $50 (Original Price $88)
This super cute long sleeve T has little gathers on the shoulders. Made from 100% organic cotton and super soft, so you can feel as good as you look. You can wear this stylish basic with just about anything! Machine Washable.

Edun ‘Spring Phoenix’ Graphic Tee $30 (Original Price $55)
New graphic T from Edun, this fitted, amazingly soft, organic cotton t-shirt with romantically wrought “Spring Phoenix” art goes anywhere, with anything, and makes whatever else you’re wearing look better.

Anna Cohen Bamboo Tank Top $70 (Original Price $130)
Sexy, sexy! This not-so-basic tank is sure to be your next favorite thing. Made from sultry bamboo, this hot tank has a low scoop neckline and straps that cross in the back. Layer it under a deep v-neck sweater for day and dare to bare it all for a night out dancing ! Hand wash and lay flat or “Green” Dry Clean.

For Him

Edun Mens ‘Works’ Polo $60 (Original Price $105)
Ideal for golfers, tennis players and any man who loves a fresh, clean look. Ladies, get your man ready for Spring with this perfect Valentine’s Day gift.

Loomstate Point of View $30 (Original Price $55)
It’s like that old T you’ve washed a thousand times to the perfect softness, but it’s new, organic and designed by fashion superstar Rogan Gregory of Loomstate! Lightweight, super pre-washed, with a retro feel & fit. It’s a fact-men need T-shirts and this is the best sale going for a cool designer organic T.
Note: All Loomstate shirts are sewn with side seams intentionally off bias, i.e. crooked. It’s just their thing.

It takes three quarters of a pound of toxic chemicals to grow enough conventional cotton to produce a single pair of jeans and a third of a pound to make a T-shirt to go with them. Luckily for all of us, organic cotton production is on the rise. According to Organic Exchange’s Organic Cotton Market Report for 2007, production and sales of organic cotton has snowballed in the last couple of years. Between 2006 and 2007, organic fiber production increased by 53%. Sales of organic cotton worldwide reached the $2 billion mark. The top five organic cotton retailers for 2007 were Wal-Mart/Sam’s Club, Nike, Woolworth’s South Africa, Coop Switzerland and C&A. Large and small retailers alike increased their cotton programs over the last two years, from retail giants like Levi Strauss & Co and Nordstrom to smaller eco-fashion luminaries like Edun and Loomstate. Considering the cotton industry consumes 25% of all pesticides on the planet, the expansion of the organic cotton market means a major victory for soil and water quality, the health of people working and living near the cotton industry, and all of us who buy and wear King Cotton everyday. For a complete rundown of organic cotton factoids, check out Green Basics: Organic Cotton by Colin Dunn on Treehugger.com.

The past two days in Portland have been a flurry of fabric and fun. From local style icons to the only European collection at Portland Fashion Week, this has been a very enjoyable 48 hours. Tuesday was host to “The Collections” - a grouping of Portland designers, most of which have collaborated together or been shown side-by-side before. Wednesday was a mix of local and “foreign” fashions, including brands from the UK and our friend to the south (and location of my apartment), San Francisco.

TRENDS AND TRAIL-OFFS

The most anticipated night of the week, Monday’s presentation of “The Collections” displayed Portland’s own brand of innovation, community, and innate attention to comfort. Tuesday was full of demure designs that Marilyn Monroe would have shined in, giving a solid voice to the vivid influence of the 1920s-50s that has been sprinkled throughout the week.

A small glimpse of more fashions for the fellas came on Monday with A Broke Spoke’s punk-meets-preppy set of outfits and Dayna Pinkham’s tailored, personality-heavy head wear collection. One of the A Broken Spoke ensembles reminded me too much of a mix of Mister Rogers and my grandfather on my mom’s side. Baring that, the rest of the line has some serious charm, using subtle details like tailored cuffs, seams, buckles and buttons to give each piece its own identity. Dayna’s millinery skills would be a pleasant addition to any guy’s outfit, especially the duo-toned fedora. Since I’m always telling my boyfriend to add more color to his wardrobe, I was a bit disappointed to see nearly all of Pinkham’s pieces in black, especially for a Spring collection.

The heavy use of muted gray and shimmering silver immediately reminds me of the dingy skies of Portland, under which so much talent has been displayed during the past 5 days. We’re not talking the ever-popular heather gray shades either - these are flat tones, yet fluid in their hint of blue, like the stray bit of clear sky trying to poke out between the layers of clouds. The big gassy ball that is our sun is always on the other side though, leading designers to feature a hint of fresh yellow; two designers, Elizabeth Dye and Genevieve Dellinger, were shining examples (no pun intended). A hint of color can brighten anyone’s day or mood, even in a city that is content with cloudiness.

Experimental cuts with angles even the MOMA would love had my eye trained on two other designers: Linea by Jess Beebe and Liza Rietz. From big magazines to people on the street, I’ve heard both men and women pondering when the “shapeless/tent” trend will be over. From the looks of these two collections alone, it is clear that comfort and style can not only move in together, but they can marry and have some sexy looking kids. From these two designers, there is only one outfit that made me cringe a bit. Why? Maybe it is the way the model is standing or that dress just doesn’t fit her right, but it makes her look quite “thick” around the middle, which I’m sure most women would like to avoid.

Subdued glamour - those two words describe every single piece from all the shows on Tuesday night. The “good ‘ole days” when women wore their curves with pride and Hollywood thanked them for it, the 1940s and 50s were represented in full force. As with all the lines from “The Collections” on Monday, the Tuesday night designers focused on tweaking classic shapes with details that magnified the psyche behind each outfit.

All the way from the UK, Izzy Lane found undoubtedly chic ways to integrate Scottish wool into their line. Puckered plaids and scalloped skirts were pleasing to my eye, and would be a treat to see on any street or office. Portland’s Blairwear collection was also very office-friendly, but with a clearly less playful tone than Lane’s offerings. A slightly geometric wrap dress was the first piece of the line to be added to my wish list, which was soon followed by an artfully gathered dress that showed off more curves than skin.

All the way from the San Francisco Bay, Tierra Del Forte’s denim collection is always on my fashion radar. A curious blend of soft pinks, sailor stripes, and cinching denim, Del Forte screams “fancy or casual, denim dominates!” I was most pleased to see that despite the popularity of dark wash denim, first-rate stone washes are still celebrated. Stepping way … way back into time, Lara Miller brings us to the art deco days of the 1920s and 30s. Draped layers take on a whole new meaning when they’re made from smooth bamboo, tinted a universally flattering mossy green, and paired perfectly for that special Easter dinner you have in the works.

Oh Anna, how we love thee. Now hunkered down here in Portland, Anna Cohen worked for fashion houses in Italy before starting her own now-infamous sustainable collection. A dedicated member of the Portland Fashion Week Advisory Board, Anna’s Spring/Summer 2008 line is one of the most seamless blends of every fashion trend from the 1920s through the 1970s I’ve ever seen. Before I go any furthur, I must say that I hate orange. Well … I used to hate orange; it’s one of those colors that hardly looks good on anyone. I don’t know how, but Cohen found just the right shades between vibrant orange and pinky coral to compliment the human skins’ subtle shades. It’s pretty obvious that orange isn’t a very Spring-like color, but seeing such a mainstream eco-fashion designer using it for her Spring/Summer collection gives me hope that the seasonal color boundaries are coming down. I bet all those falling leaves from the many trees in Portland helped to inspire her vision, both in color and shape.

FAVORITES AND FAILURES

Top 3 Brands I Covet (and why):
1) Anna Cohen (This one doesn’t really need an explanation … just look at the collection; hello, drool!)
2) Genevieve Dellinger (Repeat after me, “Color is my friend. I am not afraid of color.”
3) Elizabeth Dye (I just can’t resist a woman who uses yellow, especially on textured tights.)

Biggest Collection: Anna Cohen

Smallest Collection: 3-way tie! A Broken Spoke, Emily Ryan and Liza Reitz

Only Swimsuit Seen So Far: Lara Miller

Outfit that Most Resembled the 1980s: Blairwear

Best Example of A Bad Prom Dress: Emily Ryan (runner-up: Elizabeth Dye)

Dress that Most Resembles the Capes You Wear When You Get Your Hair Cut: Daniel McCall

Best Dress for Layering During those Brisk Spring Mornings: Lara Miller

Outfit Most Resembling a 21st-Century Superhero: Emily Ryan

Most Applauded Outfit/Dress: Kate Towers

Best Use of Multi-Colored Satin: Holly Stalder

Dress Marilyn Monroe Would Have Worn to Her Civil Ceremony Wedding: Blairwear

ALL GOOD THINGS MUST END

One solitary day left here at Portland Fashion Week, but don’t tune your Internet connection to another frequency (is that even possible?). We’ve still got the final day review and the week-long wrap up coming your way!

Wednesday:
1) Habitude
2) Poppiswim
3) Garnish
4) Lucia
5) Souchi

We know that not everything Greenloop has to offer is in everyone’s budget, and we are working hard to diversify the offerings, but in the mean time, we have a few tips that we thought more budget minded eco-fashionistas would appreciate:

1. We now have Clearance section, where we will move, once and for all, all those items that we still have a few left of that are not of the current season, and thus, need to find a home in some green girl’s or guy’s closet asap to make space for all of the incredible wares we have coming in.

2. We have a Daily Deal, which can be subscribed to via your RSS feed or via email, which will send you a daily, brief offer on one item, one for men and one for women. Look for the sign-up area on the home page under Subscribe bar for our E-Newsletter.

3. Speaking of our E-Newsletter, becoming a subscriber to In The Loop is a perfect way to stay on top of special events, pre-shop sales, and receive regular special offers and discounts. Subscribe today and be entered to win one of our monthly $75 gift certificate drawings!

Thanks for shopping with us and stay tuned as we bring you the best Eco-Fashion has to offer. If you have feedback for us on the lines you would like to see us carry, send it our way at our Customer Care Center.

With all of Portland Fashion Week’s exciting eco-events less than two weeks away, we are amped to have more of Emily Katz‘ intelligently simply line in our store again. Dedicated to using sustainable fabrics; such as soy jersey, hemp/recycled poly denim, water resistant fleece and organic cotton fleece; Portland-based Katz is a perfect example of modern, stylish, versatile clothing that is also “green”.

Emily’s self-titled line is noticeably free of embroidery, unlike her other brand called Bonnie Heart Clyde. “I wanted to make a line that I wanted to wear. I’m not as casual as the t-shirt with embroidery [the t-shirt with embroidered image being a staple of her Bonnie Heart Clyde line]. I want to put something fabulous on. And I wanted to go sustainable route,” Katz said in an interview with Ultra earlier this year.

On October 21st, her second collection under the “Emily Katz” label will premier at Portland Fashion Week and we are sure it will be impeccable.

The Eco Fashion Revolution: Getting Consumers to Care About What They Wear is an excellent article in E/The Environmental Magazine, which is one of the better green rags out there. Here is a little taste. “Today’s eco designers don’t talk about being inspired by leaves falling or icecaps melting; they’re starry-eyed for futuristic-looking chairs, towering skyscrapers and folding bicycles. They’re thinking like architects, leading with design and textile as opposed to an activist agenda.”

The article does a really nice job of fleshing out the inspiration and vision of the designers behind several of our favorite brands, including Nature vs. Future, Carol Young and Edun, among several other rising stars in the green fashion genre. Read the entire article by Brita Belli, E’s fashion-conscious managing editor, here.

If you’ve picked up a fashion magazine in the past six months, especially around Earth Day, it’s clear that “green is the new black” in the world of fashion. Eco-fashion is hot, and growing fast. But what exactly is eco-fashion?

Let’s break it down. ” Fashions” are a mode of personal expression, changes in which tend to outpace the changes of the culture of which they are a part. Fashion can be viewed as an art form. Something that allows people to express their personal aesthetics and notions of beauty, and ultimately, their values. It also, sometimes, sets them apart, and at other times, strengthens a connection with others. To quote fashion maven Coco Chanel, “Fashion has to do with ideas, the way we live, what is happening.”

Read the rest of the article here, on the Environmental News Network.

Last week we sent out an email to those “In the Loop” about our new daily deal feed and the response was amazing. After running four days worth of deals for women the men spoke up. Men you have been heard, Greenloop is proud to announce the “Daily Deal for Men.” You can get the feed for your favorite feed reader or subscribe via email.

All of our feeds are available for consumption via your feedreader or email thanks to feederburner.com. You can find the list here or at thegreenloop.com

For all you bloggers and Web site owners out there we have also released customizable shopcast badges for you to run on your blog. If badges are your thing, below is the list.

Daily Deal for Women
Daily Deal for Men
New Arrivals for Women
New Arrivals for Men