Our good friends Heather and Jen from Ideal Bite, the fabulous daily e-newsletter packed with bite-sized, eco-living tips (and really good ones at that), both sported Greenloop duds while telling America on The Today Show how to have a “Green”…Red, White and Blue day. Wondering what they were wearing? Jen is wearing the Celine Halter dress by Passenger Pigeon and Heather is wearing the Rue Colonial Jacket by Grace and Cello. If you don’t see them anymore on the site, not to fret. We have several other great pieces by both designers, and will be getting more fabulous frocks from both brands in the coming months, so be sure to check back soon!

A theme song, poem, chant, words to live by; they all come back to one basic idea - a personal manifesto. Simple, positive encouragement has known to turn around even the gloomiest of my days, and I bet I’m not the only one. Wearing the LoveThisLife “You Rock” Tank in organic cotton will put you ahead of the game, reminding you all day of what a cool person you are. As a bonus, you’ll also provide your fellow public transportation riders with a bit of reading material, thanks to the printed text on the back, which reads:

LovethisLife…
is about celebrating the moment
and that we’re not guaranteed or owed another day
and how cool it is that what we hide
can actually be the fuel towards our glory
and that it’s not so bad being proven wrong

LovethisLife…
is about welcoming the blind turn
and the possibility that
there’s no such thing as coincidence
and that empathy is incredibly sexy
and that it’s never too late to
pick up a guitar or a paintbrush
or to make an amend or to make a new friend

LovethisLife…
could be about rekindling a past flame
or igniting a new one
or shapeshifting from a dreamer into a doer
or savouring the caress of a love long gone

LovethisLife…
means whatever it is you want it to mean because

LovethisLife…
is a celebration of you and your path

LovethisLife…
‘cuz it could go at any second

you rock.

A new must read selection of the modern, green living genre, The Lazy Environmentalist speaks to all of us, from the most devoted city hippy to the newly green, the book has options for everyone to incorporate a little more sustainability, without sacrifice, into their lives. As Josh puts it, “We can’t all camp out in old-growth forests, lying down in front of the bulldozers. And it’s not only that we’re too busy: Some of us just don’t want our fabulous threads to get caked with mud.”
“But that doesn’t mean we don’t care passionately about the environment. Luckily, the days when becoming environmentally aware entailed eating bread that tasted like dirt, wearing clothes that looked like frayed burlap sacks, and spending summer vacations assailing whaling ships with Greenpeace are passing away. It is now perfectly possible (and increasingly easy) to be well fed, well coiffed, well dressed, and well traveled while remaining deeply committed to an ecologically sustainable lifestyle.” Greenloop is featured in the section on fashion (thank you Josh), so of course this is a must read!

The Lazy Environmentalist, covering topics that range from clothing to electronic gadgetry, home decor to recreation, and gardening to financial investment, lets us know which trends to watch and which eco-conscious products—cars, toothbrushes, cell phones, pet accessories—to buy. Green, it turns out, can be an extremely stylish color.

From The Introduction:
“Designers are saving rain forests. Fashionistas are clearing toxins from the soil. Architects are rolling back global warming. A new wave of eco-conscious activists is stimulating fresh approaches to environmental challenges. The market is their arena. Organic cotton, bamboo, and certified sustainable woods are their materials. Hybrid engines and solar power are their technologies. Stylish, high-performing products and services are their tools of change.

These innovators make it easy for us to integrate environmental awareness into our lives. They understand that while so many of us are concerned about the environment, we don’t always have the time, energy, or inclination to do something about it.

We are lazy environmentalists. This is our moment.“

Watch out for Josh coming to a bookstore near you soon to get your copy personally autographed!

Praise for The Lazy Environmentalist:
“Every day most of us have to choose between products that either look the same or do the same thing. The Lazy Environmentalist is a useful guide toward making the right decisions.”
- Yvon Chouinard, Founder and Owner, Patagonia, Inc.

“Everything you always wanted to know about greener living but were afraid to spend the rest of your life researching. Here’s a great start…”
- Chris Paine, Writer/Director, Who Killed the Electric Car?

“Instead of thinking about it… DO IT..Buy this amazing book and get the scoop on products and ways to take care of this great planet. Become part of the movement that is loving the earth the way it truly deserves to be cared for!”
- Mariel Hemingway, Actress and Author of Healthy Living From the Inside Out

The Lazy Environmentalist In The Press:
“Driving a hybrid car is all well and good, but the truly committed earth friend needs clothes, shoes, furniture, kitchenware and even coffins that are free from environmental sin. And it’s all gotta look good, because what’s the point of saving a dowdy planet? Enter Josh Dorfman, style maven and environmental evangelist, with his book…”
- The Nashville Scene

“So what does Dorfman say to those who insist that widespread consumerism is a cause of environmental woes? “Well, I would say, I agree,” he says with a laugh. But from his perspective, offering alternatives in the market arena is the most effective way to green people’s habits, and to reach people who would otherwise be resistant to change.”
- Mountain Xpress

“Josh is smart and extremely informed on the subject of environmentalism. Don’t be fooled about the “lazy” moniker. There’s nothing lazy to his approach. The way I see it, Josh is bridging the gap between idealism and behavior, finding ways for everyone to live happier, healthier, and more plentifully.”
- Jetson Green

Available For Order:
Barnes and Noble
Amazon.com
Powells.com
Stewart, Tabori & Chang

A good piece in Lucire Magazine by incredible (read: smart and gorgeous) Eco model, Summer Rayne Oakes, takes a look at the designers shaking up the eco-denim scene. Several are designers either currently carried by Greenloop or coming soon, including Loomstate, Del Forte and Edun, with others like Mission Playground, coming soon. “Environmental and social commitments will continue to push the denim industry, raising awareness among different demographics.” What’s the bottom line? “You’re not just paying for jeans, you’re buying a way of life. Read the entire article here.

Another major media outlet has embraced the green living lifestyle - iVillage. The first and largest media company dedicated to women of all ages, iVillage is the number one online destination for over 16 million ladies. Yesterday, iGo Green was launched to “show women across the country just how easy it is to go green,”; major partners on the site include GE’s Ecomagination project and BP.

You can’t have a green portal for women without a bit of fashion, and iGo Green doesn’t disappoint, drawing attention to some of the best eco-designers around.

Think earth-friendly fashion is all lumps and bumps and burlap? Think again. We found seven fashion-forward companies you need to check out today.

Among their favorites are some of Greenloop’s featured brands, including Passenger Pigeon, Edun, Del Forte Denim, coolnotcruel, and Stewart+Brown.

Josh Dorfman, host of The Lazy Environmentalist on Sirius Radio, and founder of modern green lifestyle company Vivavi.com, This Friday, April 20th, 2007, will make an appearance on the Martha Stewart Show on NBC to share with Martha a few Lazy Environmentalist tips for Earth Day. Josh will be demonstrating cutting-edge products and services to help easily “green” our lifestyles, while dressed in stylish duds thanks to sustainable lifestyle clothing company Nau and sporting the latest in organic leather footwear from Timberland. Josh will also showcase some outstanding outdoor furniture from Vivavi. Josh also has a new book out: “Your Guide To Easy, Stylish, Green Living“, a hands-on guide to the best of easy, stylish green living, which he will be taking on a signing tour here pretty soon. Go Josh!(Content inspired by Ecorazzi.com…and a little note from Josh).

Just in time for Earth Day, TreeHugger’s own Simran Sethi will be joined by Matt Damon, Sheryl Crow and others on tomorrow’s (Friday, April 20th, 2007) Oprah Winfrey Show to discuss “Going Green 101″. The show will focus on why it’s cool to be green, along with info about how to “join forces with Oprah for changing the way we live on our earth. It is our step-by-step action-plan. From cleaning your house to grocery shopping, find out what families like yours are already doing.” Simran was on Oprah’s show last year talking about how TreeHuggers do Christmas, so we’ll look forward to seeing her in the green spotlight tomorrow.” Check out Oprah’s site for more info on the show and find out when and where to find Oprah’s show near you. ::The Oprah Winfrey Show. (Content and image above from Treehugger.com)

As a friend that was here with us at the beginning of this fast growing, modern green movement (we often loan her goodies for photo shoots and special appearances), we are so happy to see her green star rising! She is the real deal, as authentic as they come, intelligent, well educated and a such a natural at spreading the good, green word that we know she will rock Oprah! So be sure to tune in today to watch Simran, ‘green up’ Mainstream Television in honor of Earth Day!

On April 19, 2007, EGBNY will present, “Project Earth Day, an eco-friendly fashion even celebrating Earth Day. The runway show will feature a stunning display of the latest apparel and textile designs in organic or recycled fibers, and found materials by up and coming designers. “Project Earth Day” is a showcase of hot, emerging designers on the green scene, the future of fashion. Eco-conscious men and women can preview clothing from upcoming collections, and learn more about the advances in eco-friendly fashion…” To learn more, click here . One of our favorite bag designers, Allison Teich of AgainNYC is one of the event producers and will be strutting her bags down the runway, along with other very cool company.