Simple Shoes has been quietly making the most sustainable footwear in the US for the past few years, while also making some serious loot. Apparently hippies have more money than one would think, or, eco shoes aren’t just for hippies anymore. Either way, Damian Joseph of BusinessWeek.com dove deep into the company’s BIO-D collection only to discover the formula for crafting a greener shoe line is actually super Simple…

Simple Shoes (DECK) has always been against something. When the company made its debut in 1991, it was against gaudy, futuristic sneakers and coveted logos. In 2005, it came out against using materials that trash the Earth. Both moves paid off handsomely, lifting sales. Now the subsidiary of Deckers Outdoors is turning against stuff that lasts longer than people do, with a line of biodegradable shoes set for next spring.

Rubber can take up to 1,000 years to decompose. Simple is cutting its lifespan to 20 years with its new EcoPure technology. Licensed from Bio-Tec Environmental, an Albuquerque, N.M., company, EcoPure is an organic compound with tiny microbes that eat away at the bonds that hold rubber, plastic, and EVA (a vinyl/rubber-like material) together. It works only under the hot and humid conditions of typical landfills and leaves behind nothing but dirt.

Simple is adding EcoPure to the soles of most of its shoes and flip flops, starting with a new line that highlights the technology: BIO-D. The company has plenty of reasons to think this will boost revenue. Its last green line—Earth-friendly shoes called Planet Walkers, which came out in 2008—helped push Simple’s sales up by 27.4% last year, to $17.2 million, from $13.5 million in 2007.

shipping boots to big retailers

National Sales Manager Brad Little hardly thinks Simple’s eco-concern is the company’s only reason for success. He says only 10% to 15% of its customers are green buyers. More important, he says, is designing shoes that are sufficiently good-looking that customers will pull them off a store shelf to begin with. “You have to compete on the same playing field as other companies—with materials and functions,” he says. “If you’re not on that level, sustainability isn’t going to get you there.”

Continue reading Simple Shoes Leaps Forward by Damian Joseph at BusinessWeek.com…

One man’s trash is another man’s treasure  in the world of fashion these days. Due to the growing awareness of the planet’s limited resources and the encroaching recession, Americans are reusing clothing more than ever. From high end fashion designers incorporating fine antique fabrics into their frocks or frugal shoppers searching out affordable well made clothing (when was the last time you saw those four words in a row), vintage is becoming de rigeur once again.

As droves of designers become hip to their significant impact on the environment, they are on the lookout for vintage, surplus, and reclaimed fabrics. One of the most polished couturiers using vintage fabrics today is LA-based Deborah Lindquist. She is able to recycle cashmere sweaters into runway-ready creations, fit with iconic handcut appliqúes, original antique beadwork, and bohemian chic for days. Deborah’s Fall ’09 collection is dubbed Goth Girl Goes To The Country, and she weaves everything from vintage kimonos to scarves to wool skirts into stunning wedding gowns, corsets, and prêt-è-porter separates.

Aside from Deborah Lindquist, there’s a handful of vintage vixens throughout LA, but most of them are owners of infamous vintage shops like Wasteland and Resurrection. Alas though, when it comes to vintage shopping, barring the celebrity clientele thrifting on Melrose and Hollywood Boulevard, LA simply can’t compare to her northerly neighbor of Portland, Oregon. There are more thrift shops per capita here than any other place in the US. And the woman you need to show you the best spots in town? Lulu.

Lulu, aka Anne Weiland, keeps thrifty shoppers in the loop with her comprehensive guide ShopVintagePortland.com. She recently explained to Eva Wiseman of The Guardian UK, “Vintage fashion is huge in Portland,” Lulu says, “because there are so many creative people who move here for the music and arts scene, lots of artists, and designers and fanzine makers, lots of people who have transplanted from New York to find a more mellow pace of life. Plus the eco thing is so important here. People want to reduce, reuse and recycle, and by buying vintage they are doing their part for the environment.”

Can I get a “hallelujah, finally”?!

I guess that’s why they say: ”I love you to death.” I just got through writing about how I love magazines, and how the new sustainable trends in fashion are changing the way we are going to reinvent our media… but this afternoon, on the newsstand, appears this aberration. At a time when launching new magazines seem like corporate suicide, Conde Nast UK sends out this absurd love note to the world and falls flat on its face.

I couldn’t have imagined a worse way to miss the mark, to be so far out it demonstrates that the fashion strata hasn’t learned a single thing from the green fashion revolution that’s taking over the hearts and minds of young girls and women all over the world, who have come to realize their close knit relationship to everything they love, buy and wear… the world they live in. Women who have learned to care.

Don’t know what to wear tomorrow to one of the thousands of Inauguration Day parties happening across the country? Our favorite DIY icons, Rob and Corinne of Threadheads, show us how to upcycle plastic to-go containers into Obama shrinky dink earrings, transform old t-shirts into edgy Barackwear, and even repurpose unused office supplies into Presidential stencils. Go ahead, fashionistas-Barack it out!

Warning: Recycling plastic-good. Toxic fumes-bad. Keep windows open when baking recycled plastic into new baubles!

There’s no greener way for an eco fashion maven to refresh the wardrobe than to reuse and revamp what you already have. Rob and Corinne of Threadbanger, the Quintessential Web TV Heroes Of DIY (that’s an original moniker), are going to show you how to make flip flops out of an old yoga mat. No way. Way. Check this out-it’s shockingly easy.

Now, on the off chance you find this video absolutely fascinating but can not imagine using scissors or a glue gun to craft your very own footwear, you can always purchase some eco flip flops that do not require assembly. Ladies, take a look at the Simple’s Cushee hemp sandals (I love the aquamarine myself.) Guys, take a gander at Splaff Flops made of recycled car tires…very manly.

And whatever way you decide to get your flop on this summer, make sure to enjoy some of the many gorgeous natural places in your area. I mean, you’re changing your purchasing habits to benefit wildlife habitats around the world, now get out there and savor them before summer’s over!

There is something inspiring about seeing just how creative designers can be in their materials selection. What really does it for me though are end-use products made possible by dipping into the waste stream…quite literally in some cases. Let’s talk trash…as it applies to fashion.

While they may not be totally practical for a day at the office, or even a night on the town, I’ve seen some amazing artistry come forth in dress form from some very unlikely materials. Take, for example, this little strapless number made entirely from recycled food bar wrappers collected an airplane flight. I love the banded top and the detail at the hemline from the overlapping wrappers. Do you think she’s afraid of giving the cab driver a little more tip than he bargained for should a few of those wrappers take flight?

Makes you think twice about where your Cliff bar wrapper might end up.