Mayor Villaraigosa has one major thing on his mind for this LA Fashion Week this year, and that’s green.  A far cry from last year’s eco-fashion preview on the lawn of the mayoral mansion, the “green” Villaraigosa pontificates about these days is more the cold, hard kind.

“Fashion is a $28 million industry, and it’s the fourth largest basic industry in the region. More than 200,000 people are employed in work which involves designing, producing and selling,” stated Mayor Villaraigosa at yesterday’s press conference at the California Market Center.

The Mayor’s singular focus was also illustrated in his only tweet regarding the press conference,”Kicking off LA Fashion Week – great to have creative talent, 53k buyers and sellers, and $50 million coming to LA!“

Though the press conference this year focused on the positive economic impact of supporting the LA fashion industry, there is actually a positive ecological impact as well. As one of the few thriving centers of manufacturing left in the USA, Los Angeles not only designs, but produces many of the country’s garments right in the middle of Downtown. Stimulating the LA economy through encouraging the local fashion scene results in significant reductions in carbon-heavy shipping on foreign imports. It turns out both shades of green will be in fashion for LAFW 09 after all.

If you’ll be in town October 12-20 or the 28-31, be sure to reserve your spot at one of the many events of LA Fashion Week.

***The most exciting runway show for us at LAFW 09 is of course, the eco rockstars of the LA fashion world, The Battalion. Sisters Linda and Chrys Wong will be showing their Spring 10 line on Thursday, October 15 at 5pm at MOCA (Museum of Contemporary Art).