LOVE In ALL The Wrong Places!
Mar 22
I guess that’s why they say: ”I love you to death.” I just got through writing about how I love magazines, and how the new sustainable trends in fashion are changing the way we are going to reinvent our media… but this afternoon, on the newsstand, appears this aberration. At a time when launching new magazines seem like corporate suicide, Conde Nast UK sends out this absurd love note to the world and falls flat on its face.
I couldn’t have imagined a worse way to miss the mark, to be so far out it demonstrates that the fashion strata hasn’t learned a single thing from the green fashion revolution that’s taking over the hearts and minds of young girls and women all over the world, who have come to realize their close knit relationship to everything they love, buy and wear… the world they live in. Women who have learned to care.
The magazine is called LOVE… flipping through its pages, you FEEL it… it’s infectious, and disheartening, because it’s love for all the wrong things, love for oil, coal, virgin paper clear-cutting Siberia, love for toxic inks, love for pesticide laden fabrics, love for poison cosmetic ingredients… yes, LOVE, for everything that’s wrong with fashion!
Is this the last gasp of a world gone awry… the last throws of a demon machine grasping for breath? The magazine is page after page short interviews with fashion mavens asked what they love… and they l-o-v-e indeed, with all their might, a love so strong as the love found in the court of Louis the 16th before the peasants rush through the palace gates and drag out a silly 17 year old girl, who knew no better, to chop her head off! All in the name of love.
There is not a single hint of social redemption in LOVE, other than a page with our beloved Lindvall, who probably had no idea what the final product would be like. LOVE is a gaudy, bombastic, pretentious appeal to our worse instinct, keeping the monster afloat with splashes of fresh paint. I dare you to flip through its pages, a testament to the often predicted but never witnessed fall of Western civilization.
Feel the love… misdirected love, misconstrued love for misbegotten affluence… It’s no wonder Hermes and Louis Vuitton have never sold better, it’s all the wives of Exxon/Mobil and AIG planning trips to the Riviera, to join the wives of Russian mobsters and Arab sheiks! Is that the meaning of Beth Ditto on the cover… there’s MORE to LOVE… a mirror for gluttony? LOVE magazine… obscene! It flaunts excess… it might be the love we want, but it’s not the love we need. It’s just a box of artificial ingredients chocolates.
I don’t hate LOVE… I’ll just pour my love elsewhere, hoping the new generation is smarter than the Conde Nasties give them credit for.
Hmmmm, I would love to see the mag- haven’t yet. The cover is awesome! I love that naturalness is stressed (I love how Beth Ditto looks here, it’s such a nice contrast to the too-thin models who are just all looking so boring these days) in the design aesthetic- too bad they didn’t incorporate that as part of the ed mix. Surprising considering that Conde Nast’s other pubs have been doing green integration pretty well. However, I will NEVER forgive them for shuttering Domino! NEVER. And then launching this? What? StOOOOOOPID>
There’s too-thin and then there’s too-fat… couch potato plus-size models like Ditto who take it to the other extreme. It ain’t healthy either. I’m Goldie Locks… holding out for “just right!”
Beth Ditto goddess
beth is incredible.