Natural High Lifestyle Making A Difference

Frank Angiuli is the owner of Natural High Lifestyle, a “California Lifestyle” boutique. Natural High supplies ethical clothing, accessories, and yoga gear to the beachtown of Santa Monica, CA. They also have their own eco clothing line which they provide wholesale to quality shops like Fred Segal. Here’s what Frank had to say in response to our article earlier this week, which was a question for both ethical style creators and consumers, Eco Fashion: Are We Making A Difference?

“No question that the industry has changed its focus pretty significantly over the past few years when it comes to promoting green. This alone is a positive thing, requiring individuals and companies alike to take stock of what they are doing well, and what they can do better in regard to serving our environment for long term well being. That said, we are starting to see the scope of this issue, and how intertwined elements of this vast economy are, from alternative fuel impacting feed stocks, to farming practices and water use abuses to inefficient manufacturing processes and disposable fashion shipped around the world.

The days of bringing awareness to the environmental movement at the expense of ones own individual impact needs to wind down. We, as consumers must check in with our own lifestyles and take account of the impact we have across the board. Finding ways to make our lives simpler and more efficient, while inspiring others to do the same. Live local, act global, be the change you wish to see in the world, if not us, who, if not now, when. These are the mantras of 2008 as they were in the moment they were first spoken. We need action on all levels, government, corporate, and consumer, every time the opportunity to improve presents itself.

I highly recommend this movie for its attempt to effect the social view of consumption at its core… The Story Of Stuff.”

Thanks for that perspective Frank. Definitely check out the intro to The Story of Stuff above. Anyone else? Please comment below or send us your response to this question, along with some photos for us to post.