"Rise of the Neo-Greens" at wired.com
“there’s only one consumer item that’s more self-expressive, more mobile, and more on display than the car in your driveway – the clothes on your back. Which is why green apparel – the logical extension of the hybrid movement – is on the rise.”
Read the full article, it is really a good one. wired.com
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Hi
I like your blog
keep on going !
Interesting that the article really equates green consumerism with the affluent urban set.
Since investigating downshifting (as am about to do it) I have found that many of those who are spending less on other parts of their life are interesting in still spending more on green products, the solar panels, the bio fuel, the organic and the sustainable products.
I suppose thats another article – but got me thinking.
Matthew brings up a good point. I think there a many people out there willing to spend a little more to get a quality product. I would be really interested in his findings regarding downshifting and how this trend will effect the small towns throughout this country. Good peice.