It’s about time. I can’t tell you the number of suggestions, comments, inquiries, and occasionally ravings we hear about why there is not sustainable fashion for the full figured woman. It seems that until recently, most eco designers have focused on the contemporary fit market, with typical size runs ranging from 0-12, with the occasional 14 or 16 in there. Now, even if 14 or 16 sounds like it might accommodate curves, they tend to run on the small size, sending many a beautiful woman away empty handed and feeling poorly about herself. But good news, some eco designers are embracing full figures, as fashion writer Amy Dufault reports on Green +Chic. (Image from Green+Chic – features the Diane Kennedy ‘Serene’ Pant)
Everyone loves a contest. According to Treehugger.com, “It was only a matter of time before we’d sync up with sustainable fashion brand, hessnatur. We’ve been writing about the German-born company for a while now, gushing about their commitment to organic and natural clothing . …”
Ethiopia…land of the original coffee bean, breathtaking waterfalls, and the history-making, inspired leadership of Emperor Haile Selassie I. Ethiopian people are some of the most beautiful in the world, as well as some of the poorest. Too many people in this country suffer and die from diseases that are completely preventable, like podoconiosis.
TOMS Shoes has an aggressively philanthropic business model, giving one pair of shoes to a child in need for every single pair they sell. Their hugely successful line of canvas slip-ons and newly released “wrap boots” sell to major national retailers like Nordstrom, Urban Outfitters, American Rag, and Greenloop. Up until just last week, Founder Blake Mycoskie and team have flown to exotic locales like Argentina, South Africa, and Ethiopia to personally fit kids with brand new pairs of TOMS, distributing more than 85,000 pairs around the world.
Doing shoe drops abroad seemed to make the most sense to Blake, considering most kids in the US have access to shoes. He recently realized though that some American children, like victims of natural disasters, were stuck with ill-fitting hand-me-downs or had to share shoes with siblings. So Blake decided to finally bring his “shoe drops” home to the US by organizing a handful of TOMS signature DIY shoe parties, dubbed Style Your Sole, at four different school districts in Mississippi still recovering from Hurricane Katrina. Each child received a brand new pair of white canvas TOMS to paint in their own unique way. Needless to say, they were very excited! Another brilliant idea from TOMS.
For two years, TOMS Shoes has been a shining example of a For Benefit company. Toms has a One For One program; for every pair of their Argentinian-style canvas shoes (known as alpargatas) sold, one pair of TOMS is given to a child in need. Founder Blake Mycoskie and team have travelled to Argentina and South Africa for their soon-to-be-famous “shoe drops,” where they fit the kids personally with the new shoes.
This season, Blake’s come up with a new out-of-the-box design-”The Wrap Boot.” Inspired by his polo playing days in Argentina, Blake modeled The Wrap Boot after the “polo wraps” wound around the bottom of a horse’s cannon bone during a match, which serve as both decoration and tendon support. The Wrap Boot is made with a classic alpargata base and a stretched elastic upper with velcro closures, and comes in five colors. If you’re a TOMS fan, welcome to your new Winter shoe.
With the launch of this new boot, Blake has made it a TOMS Shoes mission to eradicate Podoconiosis, a debilitating condition found primarily in rural districts of Ethiopia which causes swelling and ulcers in the lower legs and feet. The disease is 100% preventable by wearing shoes that are able to keep the soil completely away from the skin, so TOMS has pledged that for every pair of wrap boots purchased, they will give a pair of specially-designed footwear to an Ethiopian in need.
In addition to playing polo, this Renaissance man also has a past with screenwriting and directing, so Blake headed back to Argentina to shoot a short film to promote his new shoe. If you’re in SoCal, there is a screening tonight of No Polo Widow at Huntington Surf and Sport in Huntington Beach starting at 6pm. The Toms team will be there in full swing with music, food, drinks, and of course, shoes. Vicky and Fernando Aguerre (Founder of Reef) will be hosting. The film is a little bit Disney, a touch Almoldovar, and a healthy dose of 80′s style Cinemax after hours. Fyah. If you are one of the billions of people who do not live in Southern California, you can check out the scintillating No Polo Widow right here on In The Loop…
Everyone loves a contest. According to Treehugger.com, “It was only a matter of time before we’d sync up with sustainable fashion brand, hessnatur. We’ve been writing about the German-born company for a while now, gushing about their commitment to organic and natural clothing . …”
