This past Earth Month, our fabulous friends at Inhabitat along with the US Green Building Council (USGBC) put on the 3rd Annual Project Earth Day. This event showcases the hottest eco fashion designers of the day as well as a fierce Project Runway-style student design competition. Longtime eco fashion superstar Bahar Shahpar was Co-Producer and Creative Director of this year’s Project Earth Day. Here, the lovely Margaret Teich of Inhabitat gives you a tour of the event…

Women’s Wear Daily is considered by some as the “bible of fashion.” And while I don’t actually feel God/Jehovah/Krishna/Muhammed/Madonna (yes, I mean Ciccone) has spoken here, we are still quite thrilled to see Greenloop and owner Aysia Wright be lauded by this industry tome as the “Zappos of sustainable brands.”

Being awarded the Best Online Shop by Treehugger’s Best In Green Awards and getting recognized by WWD all at once has made for quite a (I’m gonna stick with the religious angle here) blessing. Check out the article by Jennifer Ernst Beaudry here…

Aysia Wright was a lawyer and environmental activist in the spring of 2004, when she decided that fashion retail would be her next challenge. “I wanted to get out of practicing law, and I felt that fashion is so pervasive it can serve as a catalyst, and it was a really good platform for an environmental message,” she said. In September of that year, Wright founded her 900-sq.-ft. Portland, Ore., eco-boutique, Greenloop, and launched a Website soon after. Both carry a mix of clothing and footwear. In the beginning, it wasn’t easy to grow her niche — with green retail not as recognizable or widespread as it is today, and with fewer brands to choose from. But working in a field she’s so passionate about has its upside. “It was a huge challenge,” Wright said, “but it’s fun. And within the design community, [green brands] are a nice group of people to work for and advocate for.”

THE RIGHT MIX
To be considered for Greenloop, Wright said, brands have to fill out a detailed questionnaire about where they manufacture, what textiles they use, where they source and more. Decisions are made on a case-by-case basis — but no matter how good the green pedigree is, she said, the shoes have to be durable and trend-right. If not, Wright explained, “[the shoes] are inherently unsustainable because no one will wear them and they won’t last.” Greenloop stocks shoes from Beyond Skin, Melissa Shoes, Toms, Simple, Terra Plana, Autonomie Project and Charmoné. Prices range from $30 to $350, and shoes, available for men and women, account for 15 percent to 20 percent of the store’s business, which registers slightly less than $1 million a year. Variety, Wright said, is key: “There’s a little something for everyone.”

One of the greatest positive impacts we can make on the planet is through how we build our buildings. Global Green USA is dedicated to just that by educating homeowners, developers, and government on how to build structures that are energy efficient, conserve water resources, and limit toxic building materials. Last Tuesday in San Francisco, the posh 4th Annual Gorgeous & Green gala raised over $250,000 for the organization. In more ways than one, that makes for some for serious green.

Tomorrow night in San Francisco, Global Green USA is holding their 4th Annual Gorgeous & Green benefit. This celebrity-studded event at the stunning Bently Reserve is co-hosted by Kate Bosworth, along with Jason Lewis, Daphne Zuniga, and Bay Area darling, Michael Franti. Chairing the benefit is Matt Petersen of Global Green, Nadine Weil from Heart of Green, and Zem Joaquin of ecofabulous.com, who has pulled out all the stops to make the event well, ecofabulous.

There will be spa treatments by International Orange, Jane Iredale, and Juice Beauty, food by O Organics, artisanal wines by Iron Horse and Newton Vineyard, organic spirits by VeeV and Square One, and an eco fashion show featuring sustainable designs by Stewart + Brown, Bahar Shahpar, EDUN, Lara Miller, Del Forte Denim, Eco Citizen Boutique, Loyale, Thomas-Ray Eccles, John Patrick Organic, Linda Loudermilk, Cari Borja, Juleselin, Larsen Grey, Loomstate, Sara Shepherd, shoes by Charmone, Cri de Coeur, Olsen Haus, and jewelry by Amber Marie Bently.

In our ongoing series, Green Your Closet 2008, we’ve explored how to lessen the environmental impact of your wardrobe by recycling clothing, laundering your garments properly, and finding affordable eco fashion. In this installment, we’re gonna show you how you can save your soles and accept a cobbler as your personal friend and savior. Yes, it is nearly a religious experience to resurrect your favorite pair of McCartneys, Miu Mius, or Merrells at your local shoe repair shop. You can transform shoes so beaten down by years of abuse they could be lost to a landfill, into fresh, clean kicks ready for another three years of blissful wear. Heavenly, I tell you.

So, where to begin? Your closet, of course. Do you any boots that could use a resoling or side zippers that need to be replaced? Maybe a strap has popped out of the sole of your favorite sandals and needs to be reanchored, or a dingy pair of Adidas needs a fresh pair of shoelaces to make them wearable again. Be aware that some fine, service-oriented companies like Mohop, may repair them for you. If you think your shoes fall into the Mom-And-Pop, luxury, or handmade categories, check their website to see if they’ll do the repairs in-house. Otherwise, you’ll need to find a quality cobbler near you. Use the Shoe Service Institute of America’s shoe repair shop locator. Just enter your zipcode and SSIA will serve you up a list of experienced solesavers in your neck of the woods.

It’s true there’s no more virtuous choice, environmentally-speaking, than making good with what you’ve already got. The second best option is to get high quality shoes on consignment. Consignment shops like Couture USA and Rodeo Drive Resale offer lightly used, designer goods at a fraction of the price. Jimmy Choo, here we come! Thankfully, there’s more and more high-quality sustainable shoe manufacturers coming online each season. Green Toe by Simple, Terra Plana, and Charmone are all companies dedicated to seeking out the most sustainable materials and manufacturing methods possible, while still managing to serve up up a healthy dose of style. Now if you only buy used or eco fabulous shoes from now on, be kind to them, and repair them for years to come, you may just make it into heaven after all for being so good!

Note how attending Catholic school for only one year in pre-school has affected my take on the eco fashion world. Curious. I could probably use a few Hail Manolos, I mean, Marys. (Darn it.)