If you  haven’t heard of them, you soon will, all the way down to their innovative supply chain, which involves nothing new, literally.  “Launched in September 2009, Looptworks is a ground-breaking business that repurposes abandoned materials into meaningful, long-lasting and limited-edition products. By re-using the world’s pre-consumer excess, the U.S.-based company aims to rid the world of waste while inspiring a generation to reduce their impact on the planet. The inaugural line includes jackets hoodies, skirts, shirts and graphic t-shirts for both men and women.”

All the way down to their notions (buttons, thread and the like), Looptworks sources everything from existing materials, all limited run, with a pretty darn fast production turn around time.  They may not fit into conventional systems for evaluating supply chains, as some of their materials simply can’t be traced back to their source, but in their opinion, which I share, it sure beats that material ending up in a landfill. “Looptworks has turned the way traditional apparel companies manufacture cool clothing inside out: Instead of designing collections more than a year in advance, Looptworks shortens the development cycle to weeks. Instead of using the world’s limited resources to manufacture brand new fabrics, Looptworks uses top-quality, excess materials and components that already exist. Instead of producing huge flash-fashion seasonal collections like traditional apparel manufacturers, Looptworks offers fresh, numbered, limited-edition eco-friendly clothing.”

So says Johanna Björk, and well, she know what she’s talking about.  Check out her regular column, On Trend, at Ecosalon, and enjoy her savvy, sustainable picks and trend spotting, such as her most recent – LumberJack Girl, where she pulls together an ensemble of chic yet forest-sensible gear, including stirrup (yes, stirrup) leggings from perennial favorite organic staples brand, PI Organic; a feminine take on the bulky plaid button down by Anna Check, and Dace Cassidy wool trench, among other picks.  For those of us ‘pull it together’ challenged, Johanna’s picks help keep us looking at least just shy of dowdy.

We found this collection of the most followed eco fashion hounds on Twitter to be quite fascinating. We are super excited to see many of our favorite bloggers listed! We’re not quite sure how they missed Greenloop on Twitter, since we have so many followers along with excellent eco fashion content. Hmmmm….Well, make sure to follow us on Twitter so that this sort of blunder doesn’t happen again.

1.  TreeHugger leads the pack of Green Fashion Tweeters with 29,172 followers.  Although they are a comprehensive source for all things green, there is plenty to learn about eco-fashion when you head over to their website www.treehugger.com and click on Fashion & Beauty.  Here is where you will find 7 Reasons Why You Should Care About Sustainable Fashion and 5 Back to School DIY Projects to Get You to the Head of Class in Eco-Style.  My favorite idea is to host a clothing swap with your friends.  Get new clothes and accessories without spending money.  That is my idea of modern economics!   www.treehugger.com is doing their part to help guys who want to look good by providing an excellent Men’s Green Fashion Guide.

2. Threadbanger is our second place pick with 6,380 followers.  Visit their website www.threadbanger.com where you will get a healthy dose of edgy, alternative attitude.  This multi-media network is ready to help you in discover and create your own alternative fashion style.  The Threadbanger network includes videos, a forum, blog, newsletter, contests and viewer-take-overs.  This is the DIY clothing center of the cyber-universe.  They will show you how to recycle, up-cycle and re-fashion anything with simple sewing techniques.  Anything can be made cool, even your old fanny pack from the eighties.

3. Ecofashionista has 5,223 followers and is the Twitter-based conscience of the fashion world.  Kelly Drennan’s website www.fashiontakesaction.com educates fashion based businesses, the media and consumers about sustainable fashion.  Fashion Takes Action is a Canadian based group that has sponsored high-profile events such as the Green Gala, Canada’s greenest fashion event.  Sit back and enjoy their video, Sustainable Fashion 101.  Are you pro-bamboo or no-bamboo?  This is an excellent resource if you are interested in learning more about issues like whether or not bamboo is an environmentally friendly material.

4. Ecofabulous with 4,206 followers is sure to be your new guilty pleasure.  Once you visit www.ecofabulous.com it will not take you long to conclude that they are indeed the authority on sexy, sustainable style.  Here is your trusted friend, personal shopper, and inside source on green fashion for men, women and children.  All of the products are selected, tested and recommended by their editors.  I must confess a little envy for the editor who got to try out Oakley’s Bob Burnquist Signature Series Recycled Sunglasses.  You will sleep better at night knowing that their recommendations are guaranteed to be pure and free of toxins and good for your personal health and the environment.

5. EthicalStyle has earned over 3,900 followers.  If you are an internet shopper like me, you will surely appreciate their website www.ethicalstyle.com.  Their goal is to help you create a closet where your personalized fashion sense matches your social conscience.  They know that your inner fashionista is truly unique.  You will feel like you have your own personal eco-minded stylist bringing you high-quality clothes that might be organic, recycled or fair-trade but are above all beautiful.

Find more of the Top Ten Tweeters On Eco-Friendly Fashion…

Via Improve Your Home & Garden

Photo and article discussed from The Huffington Post: Starre Vartan in the audience.

Starre Vartan, eco-fashion blogger extraordinaire, and author of the book, ” The Eco-Chick Guide to Life: How to Be Fabulously Green“, shares the inside scoop on her recent attendance at the “Is the Future of Fashion Green” discussion.  As always, Starre is a steadfast supporter and dare I say champion of sustainable fashion.  Starre and I see eye to eye on this issue, that eco-fashion is one, very visible piece in a greener, more sustainable lifestyle where dedicated  hands & hearts are making change, often most visibly and most poignantly, from the bottom up.  Her response to the assertion that only “professionals” and those “in the energy sector” can effect real change is right on, as such a sentiment is not only preposterous, but insulting to all of us out here busting our asses to bring about positive change.  Not to mention, just take a look at the track record.

Yes, cooperation and support is needed from the “big guys”, so to speak, but each of us has the power to contribute and support the development of a more sustainable fashion industry, which can in turn serve as a vehicle for advocacy, not the mention the intrinsic value of converting a notriously wasteful and polluting industry to one with a far smaller ecological footprint.   Read on to see what Starre has to say:

“Having covered ecofashion designers for four years now on my blog and having written a book discussing ways to live green (including supporting ecofashion), I was interested and excited to attend the “Is the Future of Fashion Green” discussion recently held at SoHo House in association with the NY Salon.

The crowd, despite the subject matter, was definitely not filled with agreeable zombies nodding in blind acceptance as Bruno might have us believe about fashion-industry folks. No, instead this was a real salon-style dialog (attendees were heartily encouraged to participate, and they did), which included disagreements, tangents, and departures, and some difficult but worthwhile issues were raised. The intellectual wranglings were, however, made by a crowd was also obviously quite involved with fashion; most who sat in designer chairs and perched upon overstuffed couches, or even lounged on the floor- were dressed a la mode.

The latest news from the 2009 Project Earth Day runway show in New York come to us courtesy of Inhabitat, via a report on their meeting & interview with this year’s Project Earth Day eco-fashion design competition winner, Stacy Longo.

“The success of this year’s Project Earth Day eco-runway show which took place in April in NYC was a brilliant indication that green fashion is no longer just a fad. The energy-packed show featured today’s hottest eco-lines as well as a student competition which challenged the brightest designers of tomorrow to whip up their own sustainable garments. All of the designs were brilliant, but in the end, FIT student Stacy Longo’s mod, hand-woven outfit prevailed, winning her the grand prize. We were lucky enough to catch up with Stacy to pick her brain about the inspiration for her design and what eco-fashion means to her.