The term “It Girl” was first coined by Elinor Glyn in 1927 to characterize up-and-coming starlet Clara Bow. Glyn, a well known novelist and screenwriter of the times, boldly described her new turn of phrase, ‘”IT’ is that quality possessed by some which draws all others with its magnetic force. With “IT” you win all men if you are a woman, all women if you are a man. “IT” can be a quality of the mind as well as a physical attraction.”

An “IT Girl” for the Green Movement is currently being sought out through the Project Green Search contest. Masterminded by Greenloop’s Aysia Wright and fashion maven Remy Chevalier, the contest is searching for more than a green model, they’re looking for “an all around green model citizen.” a quest for more than just a model, they are hoping for more of a model citizen. They’re looking for “the woman who wants to take a stand, get noticed, and align her career endeavors with her personal beliefs, to be an advocate for the environment, animal welfare, fair trade, and human rights.”

The judges are a who’s who of eco fashion and beauty superstars, including Alter Eco host Darren Moore, model-activist Summer Rayne Oakes, Eco Chick blogger and published author Starre Vartan, model and organic cosmetic line creator Josie Maran, talent manager and eco fashion design queen Deborah Lindquist, amongst others.

Aysia recently pondered what role models can play in the preservation of the environment.” Fashion is a very visible, tangible expression of where a society is at any given time…Models create an image that men and women aspire to emulate. Combined, fashion and the models who portray them, present a powerful vehicle for changing, using these mediums of expression to start a conversation about environmental and social responsibility, serving as a catalyst for change both within an industry that has long been callous to both human and planetary suffering. On an individual scale, each of us can use fashion as a mode of self expression, both aesthetically and ethically, choosing to support companies that are responsible and ethical in their practices, and spreading awareness through talking, one person to the next, about the stories behind the pieces we wear.”

If it sounds like this job’s for you, register immediately-the submission period ends October 11th. Good luck ladies!

In The Loop wants to thank Magda Rod, owner of  the amazing Visionary Boutique on 5285 W. Pico Boulevard, for hosting this month’s Los Angeles Greendrinks. If you’re in LA on Thursday August 20th, don’t miss it, it starts at 7pm.

See Visionary on AlterEco video clip.

Aysia Wright is flying down from Portland to LA to meet with four of our Project Green Search judges who will be on hand to give a press conference announcing a series of open casting calls where green models, or models wishing to start pursuing green avenues in their career, can learn more about our project.

Omniquest Media – Michael Kaliski
Friday: August 21. 11am to 1pm
1416 N. La Brea Ave. Hollywood, CA 90028
323.802.1630

Last Friday the Greenloop, Lü magazine and a host of other great sponsors and media partners quietly kicked off Project Green Search, our first national green model search with finals held on the runway during Portland Fashion Week October 11th.

The green bloggosphere is starting to pick up on it, so hopefully our contest will come to the attention of models everywhere who aspire to shift their career in the same direction they have taken their personal lives.

We’ve been written up on Eco-Chick, the Daily Green, Mother Nature Network, Elephant Journal, Ecorazzi, Kaight, Greenopia, GreenGirlsGlobal, LiveEarth, Sustainablog, Inhabitat, Magnifeco, Christy Coleman and Treehugger. Friends of Lü and the Greenloop are telling all their friends on facebook, Model Mayhem, MySpace and other networks.  

We have on board with us some terrific people. Photographer Courtney Dailey, who helped launch CocoEco magazine with publisher Anna Griffin and Emma Pezzack of Future Natural, is building an all green photography studio in downtown LA’s fashion district. She will be on hand with her green make-up and styling team to photograph all the contestants.

Josie Maran flanked by Ideal Bite co-founders
Jen Boulden (rt) and Heather Stephenson (lft)

Gelya Robb, of OZO cars, reports back from New York City, where Thursday evening Ideal Bite celebrated its Best In Green (B.I.G.) awards presented by MSN Green at the new plosh nightspot greenhouse.

Gelya writes:

Filling out NYC’s first green nightclub, greenhouse, on Thursday night were recipients and supporters of Ideal Bite’s first B.I.G. (Best In Green) Awards. Although just a different breed of extreme green, it wasn’t the crowd that made it feel like Werner Herzog’s “Encounters at the End of the World”.

It was rather, the dramatic swimming-under-a-glacier feel of the club’s main room. Accented with hanging crystal light reflectors and actual leaf adorned walls, the space provided a natural back drop for the evening’s festivities.

Attendees sipped on Eco friendly cocktails served courtesy of VeeV, a beverage derived from the sustainably harvested acai fruit. In the spirit of light-green living, awards were given in the categories of Home, Health & Beauty, Style, Food, Fun, Everyday/Living and Next in Green.

All winners received a B.I.G. Award statue, “The Bitey”, handcrafted from recycled metal and MSN Green presented the 2008 Next in Green Award Winner, the beautiful and well spoken Josie Maran, with $10,000 for continued support of her cosmetic line’s green initiatives.

Ashley Van Dyke is a fashion model, high speed race car driver, and if you don’t beleive me, check out the YouTube clip below. So much for women having poor hand-eye coordination. Ashley is part of this new crop of female automotive thrill seekers making their way into the racing circuit. But she’s also a green girl! We met at the Tesla Motors showroom and took the roadster out for its paces. You can read all about it on the Electrifying Times website.

Ashley wanted to attend the Coco Eco magazine launch party at the Designers & Agents Green Market but she had a previous engagement at a charity function. It was great meeting all the people I’d been working with for the last few months in person. I’d hooked up with Anna Griffin on MySpace, Courtney Dailey on Model Mayhem, and discovered Emma Pezzack’s FutureNatural on a CT blog. We all shared the same mission, taking green to the next level. I introduced them to each other and they formed the core team of what is now the first all green editorial fashion studio in Hollywood.