Nothing New with Looptworks
If you haven’t heard of them, you soon will, all the way down to their innovative supply chain, which involves nothing new, literally. “Launched in September 2009, Looptworks is a ground-breaking business that repurposes abandoned materials into meaningful, long-lasting and limited-edition products. By re-using the world’s pre-consumer excess, the U.S.-based company aims to rid the world of waste while inspiring a generation to reduce their impact on the planet. The inaugural line includes jackets hoodies, skirts, shirts and graphic t-shirts for both men and women.”
All the way down to their notions (buttons, thread and the like), Looptworks sources everything from existing materials, all limited run, with a pretty darn fast production turn around time. They may not fit into conventional systems for evaluating supply chains, as some of their materials simply can’t be traced back to their source, but in their opinion, which I share, it sure beats that material ending up in a landfill. “Looptworks has turned the way traditional apparel companies manufacture cool clothing inside out: Instead of designing collections more than a year in advance, Looptworks shortens the development cycle to weeks. Instead of using the world’s limited resources to manufacture brand new fabrics, Looptworks uses top-quality, excess materials and components that already exist. Instead of producing huge flash-fashion seasonal collections like traditional apparel manufacturers, Looptworks offers fresh, numbered, limited-edition eco-friendly clothing.”
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